# Mobile Money Phone cases double as wallets for the ultimate 2-in-1 product. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published May 3, 2011 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/mobile-money ## Key Figures - Trend score: 4.8/10 - Evidence articles: 7 ## What is the Mobile Money trend? **Mobile Money:** With a person’s phone becoming as much of an everyday essential as money, consumers are looking to products that make it easy to tote both. Bags and purses can be bulky; a sleek phone case that also functions as a wallet is not. Such simple, double-use products appeal to those individuals who often care only about the bare necessities and who value convenience above all else. ## At a Glance - Evidence: 7 featured examples - Articles from: Aug 11, 2010 to Apr 27, 2011 - Published: May 3, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Mobile Money trend ### Multifunctional Phone Cases There is a trend towards creating phone cases that serve multiple purposes such as wallets or kickstands which maximizes convenience and functionality for consumers. ### Smartphone Wallets With the rise of mobile payment methods, integrating wallet functionality into phone cases is a trend that caters to consumers' desire for slimming down their carry items. ### Rugged iPhone Cases Consumers are looking for phone cases that offer maximum protection without sacrificing their style and aesthetics, creating opportunities for brands to create rugged yet stylish and unique phone cases. ## What the Mobile Money trend means for industry ### For Mobile Accessories The mobile accessories industry can maximize profits by incorporating the trend towards multifunctional phone cases and rugged yet stylish designs into their product offerings. ### For E-commerce The trend towards smartphone wallets presents a disruptive innovation opportunity for e-commerce businesses to create an end-to-end mobile payment solution that eliminates the need for physical wallets. ### For Fashion & Lifestyle The trend towards creating uniquely designed phone cases that serve multiple functions and offer superior protection presents an innovative opportunity in the fashion and lifestyle industry to tap into the mobile accessory market. ## Trend signals for Mobile Money Trend score 4.8 out of 10, from popularity 80%, activity 58%, freshness 8%. - Popularity: 80% - Activity: 58% - Freshness: 8% ## Examples of the Mobile Money trend 7 featured examples from Aug 11, 2010 to Apr 27, 2011. - [Smartphone Wallets](https://www.trendhunter.com/trends/imojito-iphone-case): iMojito iPhone Case Fits Your Phone, Cash & Credit Cards (Category: Tech) Implication: The mobile accessories industry can capitalize on the demand for smartphone wallets by developing innovative and stylish case designs. - [Handmade iPhone Cases](https://www.trendhunter.com/trends/draught-dray-goods): Draught Dray Goods Crafts Multiple Leather Accessories (Category: Tech) Implication: Opportunity for disruptive innovation in creating unique handmade fashion accessories. - [Multifunctional Phone Cases](https://www.trendhunter.com/trends/trtl-bot): TRTL BOT has Revealed Two Eco-Friendly iPhone 4 Cases (Category: Eco) Implication: The technology accessories industry can leverage the trend of eco-friendly phone cases to offer innovative and sustainable options for consumers. - [Versatile Phone Holders](https://www.trendhunter.com/trends/passport-wallet-iphone-4-case): The Griffin Elan Passport Wallet iPhone 4 Case is a Handy Carrier (Category: Tech) Implication: Developing innovative phone accessories to enhance user experience and convenience. - [Phone-Protecting Money Clips](https://www.trendhunter.com/trends/speck-candyshell-card-iphone-case): The Speck CandyShell Card iPhone Case Doubles as a Wallet (Category: Tech) Implication: The integration of wallets with phone cases presents a disruptive innovation opportunity within the smartphone accessories industry. - [Compartmental Cellular Covers](https://www.trendhunter.com/trends/waterfield-smart-iphone-4-case): Keep All Personal Belongings in the Waterfield Smart iPhone 4 Case (Category: Tech) Implication: Manufacturing companies can capitalize on the trend of compartmentalized phone cases by developing and producing innovative designs. - [Rugged iPhone Cases](https://www.trendhunter.com/trends/handmade-iphone-wallet): The Handmade iPhone Wallet From CXXVI Holds all Your Important Belongings (Category: Tech) Implication: A growing market that produces practical, multi-functional phone cases made out of durable materials for rugged and manly aesthetics. ## Recent trend clusters - 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