# Mobile Mindfulness Mobile health initiatives take on mindfulness and fitness programs. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 6, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mobile-mindfulness ## Key Figures - Trend score: 4.8/10 - Evidence articles: 6 ## What is the Mobile Mindfulness trend? **Mobile Mindfulness:** Mobile fitness and meditation programs are becoming increasingly popular, allowing consumers to partake in health-related activities on-the-go, or have such activities come to them. This shift comes as the prioritization of health merges with consumers' convenience-motivated purchases, along with their desire for more experiential health programs that motivate them to reach their goals. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 25, 2017 to Jul 6, 2019 - Published: Jun 6, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mobile Mindfulness trend ### Mobile Wellness Programs The rise of integrated experiential wellness programs on mobile platforms. ### On-Demand Fitness Services The demand for quick, personalized and flexible fitness services. ### Transportation-based Wellness Services The introduction of healing-based transportation services is on the rise. ## What the Mobile Mindfulness trend means for industry ### For Fitness and Wellness Services The leisure sector will likely start seeing an incremental shift towards the experiential, integrated wellness programs. ### For Transportation and Logistics The transportation industry has an opportunity to expand beyond traditional transportation methods and provide services that offer added value. ### For Retail and Hospitality Retail and hotel brands who appeal to the modern wellness-conscious consumer are well poised to adapt to the growing popularity of on-the-go wellness offerings. ## Workshop question Consider how your brand could create an accessible, experiential product or service focusing on mindfulness? What would that look like? ## Trend signals for Mobile Mindfulness Trend score 4.8 out of 10, from popularity 78%, activity 59%, freshness 8%. - Popularity: 78% - Activity: 59% - Freshness: 8% ## Examples of the Mobile Mindfulness trend 6 featured examples from Jan 25, 2017 to Jul 6, 2019. - [Fitness-Focused Shipping Trucks](https://www.trendhunter.com/trends/iveco-fit-cab): The Iveco 'Fit Cab' Helps Truck Drivers Maintain Good Health (Category: Autos) Implication: Truck manufacturers have an opportunity to innovate and attract customers by designing unique and health-oriented truck features. - [Mobile Meditation Studios](https://www.trendhunter.com/trends/mobile-meditation-studio): Be Time's Meditation Bus Offers 30-Minute Yoga Classes (Category: Lifestyle) Implication: Yoga studios and wellness centers can embrace the concept of mobile meditation studios to reach a wider audience. - [Fitness-Focused Cruises](https://www.trendhunter.com/trends/blue-world): Blue World Offers Health-Minded Individuals Relaxing and Rewarding Trips (Category: Lifestyle) Implication: Opportunity for travel companies to cater to health-conscious individuals and provide unique fitness-focused cruise experiences. - [Mobile Meditation Buses](https://www.trendhunter.com/trends/calm-in-the-city): Lululemon is Inspiring Calm in the City with 'Meditation Om The Move' (Category: Autos) Implication: Activewear brands can expand into the wellness industry by incorporating mobile meditation and mindfulness into their product offerings - [Hotel-Partnered Mobile Meditation Studios](https://www.trendhunter.com/trends/mobile-meditation): The Be Time Bus Will Park Outside James Nomad Hotel (Category: Lifestyle) Implication: Opportunity for hotels to partner with wellness services to provide added value for guests, improve customer experience, and differentiate from competitors. - [On-the-Go Fitness Platforms](https://www.trendhunter.com/trends/platformx): Equinox and American Express' PlatformX Provides 10-Minute Workouts (Category: Tech) Implication: Digital-first platforms and on-demand training tools are disrupting the fitness industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)