# Mobile Marketplace Popular retailers are making the shift to the mobile world. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Apr 8, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/mobile-marketplace ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Mobile Marketplace trend? **Mobile Marketplace:** The online marketplace is opening up to mobile platforms in order to gain exposure and increase usability for buyers and sellers alike. This transition not only fuels the idea of mobile superiority, but also suggests that consumers prefer having all of their transactions available in their back pocket, both for constant browsing and ease of use. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 25, 2014 to Apr 8, 2015 - Published: Apr 8, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mobile Marketplace trend ### Mobile Marketplace The trend of retailers moving to mobile platforms to increase exposure and ease of use is disrupting the traditional online marketplace and driving forward the preference and importance of mobile technology. ### Effortless Gifting Apps The rise of curated mobile gift apps has disrupted the traditional process of holiday shopping, making it easier for consumers to find and buy gifts online while avoiding the holiday rush. ### Nationwide Concierge Selling Services The Gone app is revolutionizing the online selling industry by making it easier for consumers to sell unwanted items through pick-up and shipping services, and their partnership with UPS is driving the trend towards a nationwide service. ## What the Mobile Marketplace trend means for industry ### For Retail Technology The trend of retailers moving to mobile platforms and the rise of mobile marketplace apps is a disruptive innovation opportunity for businesses that create retail technology, facilitating the mobile selling process. ### For Gift and Experience Services The trend of effortless gifting apps is driving innovation opportunities for companies that specialize in providing curated gift and experience services, particularly through mobile technology. ### For Shipping and Delivery Services Nationwide concierge selling services provided by apps like Gone and partnerships like the one with UPS is a disruptive innovation opportunity for shipping and delivery companies, making it easier for consumers to ship and sell items online. ## Workshop question If consumers were to use mobile and ONLY mobile for all their purchases, how would that affect your business? How many areas would be impacted? ## Trend signals for Mobile Marketplace Trend score 4.4 out of 10, from popularity 77%, activity 48%, freshness 8%. - Popularity: 77% - Activity: 48% - Freshness: 8% ## Examples of the Mobile Marketplace trend 4 featured examples from Apr 25, 2014 to Apr 8, 2015. - [Nationwide Concierge Selling Services](https://www.trendhunter.com/trends/gone-app): The Gone App is Partnering with UPS to Scale Nationally (Category: Business) Implication: Disruptive innovation opportunity: Integrating concierge selling services into existing e-commerce platforms to enhance the selling experience. - [Mobile Shopkeeper Apps](https://www.trendhunter.com/trends/etsy-seller): The 'Sell on Etsy' App is Specifically Designed Just for the Etsy Seller (Category: Tech) Implication: Disruptive innovation opportunity: Enhancing the e-commerce experience by integrating mobile apps tailored for specific marketplaces. - [Jewelry-Selling Apps](https://www.trendhunter.com/trends/luxury-jewelry-app): AppSnap From Opulent Jewelers is the Latest App for the 1% (Category: Luxury) Implication: AppSnap presents a disruptive opportunity for the luxury jewelry industry by providing a platform for individuals to sell their high-end pieces directly to affluent customers. - [Effortless Gifting Apps](https://www.trendhunter.com/trends/gift-app): Giftagram is a Gift App That Makes It Easy to Send Presents (Category: Business) Implication: Effortless gifting apps are disrupting the traditional e-commerce industry by making gift-giving more convenient and personalized, encouraging online shopping even further. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)