# Mobile Markdowns Discount apps lead consumers to special deals wherever they go. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Oct 19, 2011, updated Oct 20, 2011 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/mobile-markdowns ## Key Figures - Trend score: 2.7/10 - Evidence articles: 7 ## What is the Mobile Markdowns trend? **Mobile Markdowns:** Every consumer loves a good bargain, which explains the rise of daily discount sites like Groupon and Living Social. However, going one step further are brands offering mobile apps that essentially lead consumers to discounts while they are out and about. These location-based, mobile discount apps are the next level of daily discounting, providing budget-conscious buyers with the convenience and timeliness of on-the-go bargain shopping. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 13 to Oct 4, 2011 - Published: Oct 19, 2011 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Mobile Markdowns trend ### Location-Based Discount Apps The rise of mobile discount apps provides budget-conscious buyers with the convenience and timeliness of on-the-go bargain shopping. ### Augmented Reality Coupon Apps Apps that enable users to find deals around them have positioned themselves to be real winners, demonstrating the importance of delivering real value to customers in the daily deals space. ### Mobile-Driven Discounts Mobile apps that allow users to receive deals directly on their phones capitalize on the need for efficient and convenient technological solutions to help customers save money. ## What the Mobile Markdowns trend means for industry ### For Retail Retailers can leverage location-based and augmented reality apps to provide timely and location-specific discounts for customers. ### For Hospitality Mobile-driven and in-store discount apps can help hotels and hospitality businesses connect with customers on-the-go and deliver last-minute deals for unoccupied rooms and unused services. ### For Marketing In-store discount apps, social bargain hunting apps, and image recognition shopping apps can help marketers reach out to customers with targeted deals and connect with the mobile generation. ## Trend signals for Mobile Markdowns Trend score 2.7 out of 10, from popularity 48%, activity 24%, freshness 8%. - Popularity: 48% - Activity: 24% - Freshness: 8% ## Examples of the Mobile Markdowns trend 7 featured examples from Jan 13 to Oct 4, 2011. - [Social Bargain Hunting Apps](https://www.trendhunter.com/trends/snaptag-app): The SnapTag iPhone App Crowdsources Advice on Deals (Category: Tech) Implication: Social bargain hunting apps like SnapTag offer a disruptive innovation opportunity for retailers to better understand their customers by gathering data on their preferences. - [Augmented Reality Coupon Apps](https://www.trendhunter.com/trends/valpak-deals-app): Valpak Deals App Finds Nearby Discounts With Location Finder (Category: Tech) Implication: The use of augmented reality and location-based technology opens up opportunities for mobile app developers to create innovative coupon apps and enhance user experience. - [In-Store Discount Apps](https://www.trendhunter.com/trends/brouha-app): The Brouha App Reminds Users of Deals the Second They Step Into the Store (Category: Tech) Implication: The retail industry can utilize in-store discount apps to drive foot traffic, increase sales, and improve customer loyalty. - [Hassle-Free Hotel Apps](https://www.trendhunter.com/trends/hotel-tonight-app): Hotel Tonight App Finds Deals at the Very Last Minute (Category: Tech) Implication: The hospitality industry can benefit from developing apps that enable consumers to book last-minute hotels and offer personalized recommendations. - [Image Recognition Shopping Apps](https://www.trendhunter.com/trends/finddog): FINDDOG Helps You Search for and Buy Anything in a Snap (Category: Tech) Implication: Image recognition shopping apps can disrupt the retail industry by changing the way customers shop and increasing competition in the online marketplace. - [Cost-Comparison Scanners](https://www.trendhunter.com/trends/price-check-by-amazon): This Price Check by Amazon App Makes Sure You Get the Best Deal (Category: Tech) Implication: E-commerce companies can leverage price comparison apps to attract customers by offering the best deals. - [Mobile-Driven Discounts](https://www.trendhunter.com/trends/quickerfeet-app): The QuickerFeet App Connects Consumers to Deals Without Coupons (Category: Tech) Implication: The QuickerFeet app represents the evolving mobile discount app industry, emphasizing the potential for disruptive innovations. ## Recent trend clusters - 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