# Mobile Gifting Apps for giving presents target the connected consumer craving convenience. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Dec 16, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/mobile-gifting ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Mobile Gifting trend? **Mobile Gifting:** Upgrading the online shopping experience to be even more convenient, gifting apps are helping consumers to give with less effort. The rise of eCommerce has augmented consumers to demand convenience and guidance when purchasing goods, which brands are responding to by offering apps focused on efficient buying. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 12, 2015 to May 24, 2016 - Published: Dec 16, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Mobile Gifting trend ### Demand for convenience The rise of eCommerce has augmented consumers to demand convenience and guidance when purchasing goods, which brands are responding to by offering apps focused on efficient buying. ### Personalization Apps like Sweetness provide personalization and convenience with their hand-delivered, nicely wrapped baked gifts along with a link to a video message from the gift giver. ### Mobile Gifting Mobile apps like SwiftGift and Nack provide a user-friendly platform allowing people to purchase and send gifts from anywhere, anytime. ## What the Mobile Gifting trend means for industry ### For eCommerce The rise of demands for convenience when purchasing goods has led to innovation in eCommerce, pushing its technology and features to meet the needs of consumers. ### For Retail The adoption of Same-Day Delivery Apps is one of the retail's attempts to meet consumers' demands for convenience. ### For Customer Engagement The introduction of Coffee eGifting Software provides businesses with a new way to increase customer engagement through gifts with their clients. ## Trend signals for Mobile Gifting Trend score 3.2 out of 10, from popularity 49%, activity 41%, freshness 8%. - Popularity: 49% - Activity: 41% - Freshness: 8% ## Examples of the Mobile Gifting trend 5 featured examples from Aug 12, 2015 to May 24, 2016. - [Social Gifting Apps](https://www.trendhunter.com/trends/purchase-gifts): This Messaging App Makes It Easy for Consumers to Purchase Gifts on the Go (Category: Tech) Implication: SwiftGift disrupts traditional e-commerce by providing a seamless gifting experience through a messaging app. - [Charitable Coffee-Gifting Apps](https://www.trendhunter.com/trends/coffeegifting): The 'Nack' App Allows Users to Buy Anyone a Cup of Coffee (Category: Tech) Implication: Introducing a new engaging and innovative product or service in the food and beverage industry for more personalized and social engagement with customers. - [Baked Goodies Gift Services](https://www.trendhunter.com/trends/gift-of-baked-goods): Sweetness Allows You to Give the Incomparable Gift of Baked Goods (Category: Lifestyle) Implication: Bakeries can expand their reach by partnering with personalized gifting platforms to offer delivery services and personalized options. - [Coffee eGifting Software](https://www.trendhunter.com/trends/gifting-app): Gifting App CoffeeSender is a B2B Solution for Engaging Clients (Category: Tech) Implication: Ecommerce platforms can leverage B2B gifting apps to enhance customer experience and drive sales through personalized gift incentives. - [Same-Day Delivery Apps](https://www.trendhunter.com/trends/delivery-shopping): Etsy's ASAP Delivery Shopping Service Lets Users Buy & Receive in 1 Day (Category: Tech) Implication: The e-commerce industry can take advantage of the rising trend of same-day delivery services to enhance customer satisfaction and gain a competitive edge. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) - [Autonomy Stacks](https://www.trendhunter.com/protrends/autonomy-stacks) (Tech) - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)