# Mobile Freshness Food trucks differentiate by offering healthy, fresh options. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Mar 23, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mobile-freshness ## Key Figures - Trend score: 5.3/10 - Evidence articles: 4 ## What is the Mobile Freshness trend? **Mobile Freshness:** Often associated with indulgent, experimental "frankenfoods," food trucks are changing up offerings to suit consumers seeking out healthier options. Providing an alternative, and in many cases incorporating the creativity associated with food truck options, this shift marries the best of both worlds. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 21 to Mar 22, 2017 - Published: Mar 23, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Mobile Freshness trend ### Healthy Food Truck Options Food trucks are offering healthier alternatives to traditional indulgent food options. ### Ethnic Fusion Cuisine Food trucks are featuring fusion cuisine with a blend of local flavors and diverse ingredients from other cultures. ### Upscale Street Food Food trucks are elevating comfort food with gourmet ingredients and unique twists. ## What the Mobile Freshness trend means for industry ### For Food Truck Industry Food truck businesses can expand to offer healthier, ethnic fusion dishes or elevate comfort food with upscale ingredients. ### For Health and Wellness Industry Healthy food truck options align with the trend towards healthy and balanced living. ### For Hospitality Industry Upscale street food options from food trucks can provide customers with unique dining experiences that rival gourmet restaurant dishes. ## Workshop question What process does your company use to distinguish a fad from a trend with longevity? ## Trend signals for Mobile Freshness Trend score 5.3 out of 10, from popularity 73%, activity 78%, freshness 8%. - Popularity: 73% - Activity: 78% - Freshness: 8% ## Examples of the Mobile Freshness trend 4 featured examples from Mar 21 to Mar 22, 2017. - [Health-Conscious Food Trucks](https://www.trendhunter.com/trends/the-health-scratch): The Healthy Scratch Food Truck will Serve Up Smoothies and Bowls (Category: Autos) Implication: The health-conscious food truck trend presents a disruptive innovation opportunity for existing and aspiring food truck owners to cater to health-conscious consumers and stand out… - [Authentic Vietnamese Cuisine Trucks](https://www.trendhunter.com/trends/vietnamese-cuisine): The Vietvan Offers Delicious and Healthy Street Food Options (Category: Autos) Implication: Disruptive innovation opportunity: Creating a subscription-based service that delivers authentic Vietnamese cuisine meal kits to customers' doorsteps, allowing them to recreate th… - [Healthy Comfort Food Trucks](https://www.trendhunter.com/trends/healthy-comfort-food): Milly's Skillet Food Truck Creates "Barnyard Gourmet" Foods to Enjoy (Category: Autos) Implication: Disruptive innovation opportunity to create food trucks that specialize in healthy comfort food options. - [Fresh Coastal Food Trucks](https://www.trendhunter.com/trends/street-cuisine): The NoMad Truck Cooks Up Street Cuisine with a Californian Twist (Category: Autos) Implication: Disruptive innovation opportunity: Explore new ways to revolutionize the food truck industry by incorporating healthier and gourmet options, appealing to evolving consumer prefere… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)