# Mobile Expansion Phone plan offers incorporate unconventional services for multifaceted needs. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Nov 6, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/mobile-expansion ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Mobile Expansion trend? **Mobile Expansion:** As mobile devices continue to expand into numerous tech categories, service providers are reacting with a shift away from conventional plans. In its place are more creative, atypical programs that incorporate multiple end user wants and needs. This aligns well with today's consumer who tends to prefer hyper-tailored, customized options. ## At a Glance - Evidence: 5 featured examples - Articles from: May 6 to Nov 9, 2015 - Published: Nov 6, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia ## Themes within the Mobile Expansion trend ### Customized Mobile Plans Service providers are offering customized, atypical mobile plans that incorporate multiple end user wants and needs to align with consumers' hyper-tailored preferences. ### Connected Cars Connected cars represent a new revenue stream for wireless providers with in-car streaming services offering live video and exclusive content to passengers. ### Mobile Promotions Mobile providers are offering promotions like free Amazon Prime subscriptions to appeal to tech-savvy millennials' desire for timely online deliveries and cost-effective mobile plans while generating revenue. ## What the Mobile Expansion trend means for industry ### For Telecommunications The telecommunications industry benefits from the rise of customized phone plans, in-car streaming services, and mobile promotions to increase revenue. ### For E-commerce The e-commerce industry can benefit from offering exclusive deals for mobile promotions to appeal to tech-savvy millennials. ### For Entertainment The entertainment industry benefits from connected cars' in-car streaming services, offering passengers live video and exclusive content, and cinematic mobile rewards indicating a shift towards increased mobility for leisure activities. ## Workshop question How can you restructure your brand offering to appeal to different demographics' interests? ## Trend signals for Mobile Expansion Trend score 3.2 out of 10, from popularity 60%, activity 29%, freshness 8%. - Popularity: 60% - Activity: 29% - Freshness: 8% ## Examples of the Mobile Expansion trend 5 featured examples from May 6 to Nov 9, 2015. - [Mobile E-Commerce Promotions](https://www.trendhunter.com/trends/amazon-prime): Sprint's Latest Phone Offer Includes a Free Amazon Prime Subscription (Category: Business) Implication: Disruptive innovation opportunity: Integrate e-commerce platforms and services into telecommunications offerings to create unique customer experiences and gain a competitive edge. - [In-Car Streaming Services](https://www.trendhunter.com/trends/watch-football-games): This Service Allows Passengers to Watch Football Games in the Backseat (Category: Autos) Implication: Integrating streaming services into vehicles could disrupt the traditional transportation industry and create new opportunities for service providers. - [Roaming-Free Phone Plans](https://www.trendhunter.com/trends/mobile-travel-plans): 'Forbesfone' Offers a Cost-Effective International Phone Plan for Travel (Category: Tech) Implication: Opportunity for telecommunication companies to offer roaming-free international phone plans and SIM card solutions for unlocked smartphones. - [Crossover Phone Plans](https://www.trendhunter.com/trends/t-mobile-network): The T-Mobile Network Tackles a Competitor with Incentives for New Customers (Category: Tech) Implication: Disruptive innovation opportunity for wireless telecommunications companies to offer more incentives and flexibility to customers. - [Cinematic Mobile Rewards](https://www.trendhunter.com/trends/movie-tickets-for-two): Virgin Mobile's Member Benefits Include Movie Tickets for Two (Category: Marketing) Implication: Telecommunications companies can offer entertainment-focused rewards programs to attract and retain younger customers. ## Recent trend clusters - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Snap Utility](https://www.trendhunter.com/protrends/snap-utility) (Tech) - [Power Convergence](https://www.trendhunter.com/protrends/power-convergence) (Tech) - [Visual Verification](https://www.trendhunter.com/protrends/visual-verification) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)