# E-Dating Mockery Anxiety around online dating is alleviated with humor. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jan 19, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mobile-dating-mockery-the-blow-of-online-dating-blunders-is-alleviated-with ## Key Figures - Trend score: 3.1/10 - Evidence articles: 6 ## What is the E-Dating Mockery trend? **E-Dating Mockery:** Mobile and online dating has been hailed for its convenience, efficiency and accessibility, becoming increasingly popular among millennials. However, a lack of face-to-face interaction and generally streamlined approach to courtship reveals an underlying propensity for socially uncomfortable situations. Consumers are exhibiting a willingness to satirize or parody the process, revealing that humor and self-mockery continue to be a captivating method of engagement, even for popular products and services. ## At a Glance - Evidence: 6 featured examples - Articles from: May 1, 2014 to Jan 18, 2015 - Published: Jan 19, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the E-Dating Mockery trend ### Usage of Humor in Online Dating Satirical and comedic content helps to alleviate anxiety surrounding online dating. ### Role Reversal in Dating Platforms Reversing traditional app mechanics or situations can provide fresh, comedic perspectives. ### Integration of Alcohol with Dating Apps Interactive marketing activations that incorporate dating apps alongside alcohol sponsorships. ## What the E-Dating Mockery trend means for industry ### For Comedy Industry Comedy-focused individuals can create parodies or satirical content for online dating experiences. ### For Mobile App Industry Mobile developers and designers can create new features that incorporate a lighthearted and humorous approach to matchmaking. ### For Beverage Industry Alcohol brands can engage with and target younger audiences through interactive dating app-specific marketing stunts. ## Trend signals for E-Dating Mockery Trend score 3.1 out of 10, from popularity 61%, activity 23%, freshness 8%. - Popularity: 61% - Activity: 23% - Freshness: 8% ## Examples of the E-Dating Mockery trend 6 featured examples from May 1, 2014 to Jan 18, 2015. - [Hostile Online Dating Messages](https://www.trendhunter.com/trends/bye-felipe): The Bye Felipe Instagram Account Shows the Terror of Online Dating (Category: Pop Culture) Implication: Online dating apps, such as Tinder or Bumble, can benefit from implementing stricter policies to prevent hostile online behavior and improve user safety. - [Dating App Parodies](https://www.trendhunter.com/trends/local-attraction): Local Attraction Will Make You Think Twice About Swiping to the Right (Category: Pop Culture) Implication: The entertainment industry could capitalize on the trend of dating app satire, creating content for audiences that find relatability in the awkward experience of using dating apps. - [Intoxicating Dating Stunts](https://www.trendhunter.com/trends/mobile-marketing-stunt): Primus' Mobile Marketing Stunt Targets Guys on Tinder (Category: Lifestyle) Implication: Disruptive innovation opportunity: Utilize creative marketing tactics, such as offering incentives, to attract customers and increase brand loyalty in the alcohol and beverage ind… - [Role Reversal Dating Apps](https://www.trendhunter.com/trends/if-tinder-were-eharmony): 'If Tinder Were eHarmony' Pokes Fun of the Hot or Not Swiping App (Category: Pop Culture) Implication: The trends in role reversal dating point towards the need for online dating apps that encourage personality matching over superficial aspects. - [Texting Casanova Services](https://www.trendhunter.com/trends/textjake): TextJake Allows a Dude Named Jake to Draft Your Important Messages (Category: Tech) Implication: The texting industry could become more diverse by providing an array of innovative services, which include celebrity and expert services for writing personalized messages, and edu… - [Dramatic Dating App Spoofs](https://www.trendhunter.com/trends/tinder-parody): This Tinder Parody Borrows From 'The Social Network' (Category: Pop Culture) Implication: Social media platforms can use humor to increase their user base and engagement. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)