# Rewarding Mobility Encouraging consumer smartphone use, brands offer exclusive discounts. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 30, 2014, updated Apr 8, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/mobile-appvertising ## Key Figures - Trend score: 2.0/10 - Evidence articles: 4 ## What is the Rewarding Mobility trend? **Rewarding Mobility:** Understanding the inherent connection consumers have to their smartphones, brands are offering lucrative discounts for users that help to boost brand loyalty and continued patronage. Particularly of interest to Hispanics that frequently use daily discount sites, the rewards also speak to the vast number of users that only use smartphones to browse the web and check email, which is steadily increasing. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 11 to Nov 25, 2013 - Published: Jan 30, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Rewarding Mobility trend ### Mobile Phone Loyalty Rewards Brands are offering lucrative discounts for users that help to boost brand loyalty and continued patronage. ### Gamified Loyalty Programs Gamified loyalty apps are incentivizing users to make repeat purchases with point systems and in-app rewards. ### Augmented Reality Discounts Apps are using augmented reality features to offer consumers discounts and rewards in a unique and interactive way. ## What the Rewarding Mobility trend means for industry ### For Retail Retailers are using mobile apps and innovative loyalty programs to encourage customer retention and increase sales. ### For Entertainment Apps are being developed to incentivize moviegoers and book lovers to frequent physical locations with exclusive rewards. ### For Publishing Publishers are partnering with mobile apps to offer ebook discounts to owners of physical books, incentivizing an increase in digital reading. ## Trend signals for Rewarding Mobility Trend score 2.0 out of 10, from popularity 34%, activity 17%, freshness 8%. - Popularity: 34% - Activity: 17% - Freshness: 8% ## Examples of the Rewarding Mobility trend 4 featured examples from Mar 11 to Nov 25, 2013. - [Gamified Payment Apps](https://www.trendhunter.com/trends/payment-apps): The LevelUp App Lets You Pay and Gain Store Credits with Experience Points (Category: Lifestyle) Implication: Mobile payment companies can leverage gamification and loyalty programs to make their service more attractive to customers and stand out in a competitive landscape. - [Combative Discount Apps](https://www.trendhunter.com/trends/warbot-app): The WarBot App Rewards Play with Discounts (Category: Unique) Implication: Using the WarBot app to offer customers discounts on products in-store. - [Rewarding Movie-Goer Apps](https://www.trendhunter.com/trends/cinime-app): The Cinime App Encourages UK Film Buffs to Hit the Theater (Category: Tech) Implication: Entertainment companies can develop similar apps to the Cinime app to encourage more people to go to the theater and watch movies. - [Gratuitous Ebook Apps](https://www.trendhunter.com/trends/bitlist-app): The BitList App Gives Free Ebooks to Accompany Your Physical Literature (Category: Tech) Implication: The BitLit app represents an opportunity for disruptive innovation in the publishing industry by offering hybrid book consumption experiences. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)