# Mobile AI Retailers are using AI to add unique features to their mobile retail apps. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Feb 8, 2024 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/mobile-ai ## Key Figures - Trend score: 6.0/10 - Evidence articles: 5 ## What is the Mobile AI trend? **Mobile AI:** Retailers are launching mobile apps with AI-powered features designed to replace their existing apps. These apps offer recommendations, conversational support, image search, and features unique to certain retailers. These brands aim to improve customer retention while reducing ordering friction. ## The consumer insight behind the Mobile AI trend Partially onset by the pandemic, many consumers are now accustomed to shopping for nearly every type of product on a website or mobile app. However, the ease of these apps makes many consumers purchase products that are not optimal, leading to high return rates. To maintain the low-friction ordering system of mobile apps while aiming to reduce return rates, many retailers looking to AI to improve services. Brands that implement these AI updates can improve customer satisfaction and retention. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 14, 2023 to Feb 8, 2024 - Published: Feb 8, 2024 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mobile AI trend ### Mobile AI-Powered Retail Apps Retailers are launching mobile apps with AI-powered features designed to improve customer retention and reduce ordering friction. ### AI Shopping Tools Retailers are leveraging AI-powered image search tools to help shoppers find the best deals and save time and money. ### AI-Enhanced Grocery Apps Online grocery platforms are using AI to provide more convenience, personalization, and efficiency for customers, improving the overall shopping experience. ## What the Mobile AI trend means for industry ### For Retail Retailers can implement AI-powered features in their mobile apps to improve customer satisfaction and retention. ### For E-commerce E-commerce platforms can leverage AI shopping tools, such as image search, to enhance the customer experience and increase conversion rates. ### For Grocery & Food Delivery Online grocery platforms can integrate AI enhancements into their apps to provide customers with more convenience, personalization, and efficiency. ## Workshop question How could your brand improve its customer satisfaction rates through AI features? ## Trend signals for Mobile AI Trend score 6.0 out of 10, from popularity 83%, activity 74%, freshness 21%. - Popularity: 83% - Activity: 74% - Freshness: 21% ## Examples of the Mobile AI trend 5 featured examples from Oct 14, 2023 to Feb 8, 2024. - [Shoe Retailer AI Apps](https://www.trendhunter.com/trends/superstep): SuperStep Partnered with 'IMSHOP' to Create a Convenient Mobile App (Category: Business) Implication: The SuperStep mobile app disrupts the footwear retail industry by offering a seamless and engaging shopping journey powered by advanced AI technology. - [AI-Powered Shopping Tools](https://www.trendhunter.com/trends/ai-image-search): Klarna's AI Image Search Helps Shoppers Find the Best Deals (Category: Tech) Implication: Klarna's AI-powered shopping tool revolutionizes the way customers search for and purchase products, opening up opportunities for retailers to enhance their online shopping experi… - [AI-Enhanced Grocery Apps](https://www.trendhunter.com/trends/instacart-ai-features): Instacart Unveiled a Suite of AI Features Coming to its Mobile App (Category: Tech) Implication: Instacart's new AI features disrupt the online grocery delivery industry by providing customers with improved convenience, personalization, and efficiency in their shopping experi… - [Advanced Adaptive Retail Experiences](https://www.trendhunter.com/trends/retail-technologies): Walmart Unveiled New Retail Technologies at CES 2024 (Category: Business) Implication: The latest retail technologies from Walmart showcase the advancements in e-commerce and in-store experiences. - [AI-Powered Shopping Bots](https://www.trendhunter.com/trends/rufus): Amazon's Rufus Chatbot Uses Conversational AI to Answer Customer Queries (Category: Tech) Implication: The e-commerce industry can leverage AI-powered shopping assistants to improve customer experience and enhance the discovery of products. ## Recent trend clusters - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Snap Utility](https://www.trendhunter.com/protrends/snap-utility) (Tech) - [Power Convergence](https://www.trendhunter.com/protrends/power-convergence) (Tech) - [Visual Verification](https://www.trendhunter.com/protrends/visual-verification) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)