# Mixologist Maquillage Chemistry-like cosmetics tap into the desire for hands-on curation. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published May 1, 2017 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mixologist-maquillage ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the Mixologist Maquillage trend? **Mixologist Maquillage:** More empowered than ever to understand the complexity of their unique skin and beauty needs through online resources, self-educated consumers are driving demand for products that they can customize themselves rather than trying to fit a mold being dictated to them. Becoming less satisfied with off-the-shelf selections, mix-and-match kits that allow consumers to personally curate their own cosmetics are starting to gain ground, putting ultimate control of the product and, by extension, the product experience, in their hands. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 14, 2015 to Apr 28, 2017 - Published: May 1, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Mixologist Maquillage trend ### Custom Cosmetics Demand for customizable cosmetics is increasing as self-educated consumers are becoming less satisfied with off-the-shelf selections. ### Personalization The consumer desire for more control over product experiences is driving the growing trend of personalized beauty products. ### Mixing and Matching Mix-and-match kits that allow customers to curate their own beauty products at home are gaining popularity. ## What the Mixologist Maquillage trend means for industry ### For Beauty Industry Beauty industry professionals can explore the trend of personalized beauty products to create new opportunities for product customization. ### For Technology Industry Digital beauty tools like the Mink Pen are disrupting the traditional beauty industry by providing consumers with complete control over selecting the right shade of makeup. ### For Natural Products Industry The trend towards customized yet natural skincare products is creating a new market for natural ingredients in beauty products. ## Workshop question Where can you offer consumers full control of their own product experience? ## Trend signals for Mixologist Maquillage Trend score 4.2 out of 10, from popularity 70%, activity 50%, freshness 8%. - Popularity: 70% - Activity: 50% - Freshness: 8% ## Examples of the Mixologist Maquillage trend 5 featured examples from Oct 14, 2015 to Apr 28, 2017. - [Mixology-Inspired Fragrance Sets](https://www.trendhunter.com/trends/fragrance-sets): The Scents in Commodity's 'Cocktail Kit' are Meant to Be Layered (Category: Art & Design) Implication: Fragrance brands can offer customizable fragrance kits or create scents inspired by popular cocktails to tap into the trend of bespoke fragrance creation. - [Color-Matching Makeup Pens](https://www.trendhunter.com/trends/mink-pen): The 'Mink Pen' Helps Users Mix Their Own Makeup Colors (Category: Art & Design) Implication: The customizable nature of the Mink Pen presents a unique opportunity for beauty companies to leverage demand for personalized products and new retail experiences. - [DIY Coif Concoctions](https://www.trendhunter.com/trends/baxter-pomade-mixer-kit): The Baxter Pomade Mixer Kit Offers Four Different Products to Mix and Try (Category: Fashion) Implication: Companies in the beauty and personal care industry can incorporate customization options into their products to cater to individual customer needs. - [Customized Skin Care Lines](https://www.trendhunter.com/trends/customized-skin-care): These Kits Target Skin Problems That Are Specific to the User (Category: Lifestyle) Implication: Skin care companies can innovate by catering to customers' unique skin care concerns and offering potent and personalized solutions. - [Customizable Face Mask Kits](https://www.trendhunter.com/trends/my-mask): The My Mask Cocktail Kit Lets Consumers Create Custom Face Masks (Category: Art & Design) Implication: The beauty industry can seize the opportunity to develop customizable skincare products and DIY beauty kits to cater to the growing consumer demand for personalization. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)