# Mixed-Reality Showing Showrooms and showing experiences adopt mixed-reality designs. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 4, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/mixedreality-showing ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Mixed-Reality Showing trend? **Mixed-Reality Showing:** Brands showing their products are turning to mixed-reality technologies in order to elevate the experiences their customer has at the events they curate. These technologies allow for more immersive visitor experiences and create more interactive forms of engagement. ## The consumer insight behind the Mixed-Reality Showing trend The accessibility of entertainment tech has facilitated a consumer demand for more interactive experiences that are made accessible to them. In this space, individuals are not only intrigued by the mode of presentation but are also eager to interact with it because of how novel it still is in the commercial space. As a result, consumers become increasingly excited when faced with such opportunities. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 31, 2017 to Feb 18, 2019 - Published: Mar 4, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Mixed-Reality Showing trend ### Mixed-Reality Experiences Brands are turning to mixed-reality technology to create immersive and interactive experiences that elevate customer engagement. ### Virtual Reality Shopping Virtual reality is being used to create unique and engaging shopping experiences that blur the line between physical and digital products. ### Holographic Design Tools Holographic technology is being used in the design process to allow for real-time visualization of proposed changes in various industries. ## What the Mixed-Reality Showing trend means for industry ### For Automotive Mixed-reality technology is revolutionizing the car buying experience by allowing customers to view and customize cars in a more interactive and immersive way. ### For Fashion and Beauty The fashion and beauty industry is using mixed-reality technology to create unique shopping experiences and showcase products in a way that is more engaging and memorable for consumers. ### For Design Holographic technology is becoming an increasingly important tool in the design process, allowing for real-time visualization of proposed changes and speeding up the production process. ## Workshop question Conceptualize a showing experience for your product/service that incorporates mixed-reality technology. ## Trend signals for Mixed-Reality Showing Trend score 4.1 out of 10, from popularity 73%, activity 41%, freshness 8%. - Popularity: 73% - Activity: 41% - Freshness: 8% ## Examples of the Mixed-Reality Showing trend 5 featured examples from Aug 31, 2017 to Feb 18, 2019. - [Mixed-Reality Fragrance Experiences](https://www.trendhunter.com/trends/fragrance-experience): Coty's Multi-Sensory Experience Pairs Scent & Virtual Visuals (Category: Marketing) Implication: Creating innovative scent experiences for consumers by incorporating technology and other senses. - [Mixed-Reality Fashion Shows](https://www.trendhunter.com/trends/london-fashion-week-show): Central Saint Martins Created a 5G-Powered London Fashion Week Show (Category: Tech) Implication: Fashion brands and designers can use mixed-reality technology to create unique and creative runway experiences for their audiences, and potentially even extend these experiences t… - [Mixed-Reality Shopping Events](https://www.trendhunter.com/trends/future-of-shopping): chloma x STYLY are Introducing the Future of Shopping (Category: Tech) Implication: The opportunity for retailers to create unique and engaging shopping experiences that differentiate their brand from competitors. - [Holographic Car Design Tools](https://www.trendhunter.com/trends/holographic-car): Ford is Now Using Microsoft's HoloLens for Its Design Center (Category: Autos) Implication: The adoption of mixed-reality technology in automotive design opens up new possibilities for faster and more innovative vehicle creation. - [Mixed-Reality Car Showrooms](https://www.trendhunter.com/trends/v-showroom): The 'Chevrolet V-Showroom' App Virtually Presents the Chevy Cruze (Category: Autos) Implication: As exemplified in the article, car dealerships can use mixed-reality showrooms to enhance the car buying process for customers. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)