# Mixed-Reality Shopping Mixed-reality in-store experiences enhance engagement. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 11, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mixedreality-shopping ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Mixed-Reality Shopping trend? **Mixed-Reality Shopping:** With experimental shopping spaces increasingly common, some brands in the retail space are prioritizing mixed-reality experiences for their consumers. This new conception of how purchase journeys can be designed shows how brands can enhance engagement, particularly Millennials and Gen Z. ## The consumer insight behind the Mixed-Reality Shopping trend Millennial and Gen Z customers are often loyal to brands that prioritize social media "shareability"–where experiences and products can be viewed and shared among peers online. For these generations, brand loyalty isn't just about logos and aesthetics, but how those brands feed into the projected lifestyles that these generations portray online–immersive purchase journeys are one way this can be achieved. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 13, 2017 to Jul 11, 2019 - Published: Jul 11, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mixed-Reality Shopping trend ### Mixed-Reality Shopping Brands are enhancing engagement with consumers, particularly Millennials and Gen Z, by prioritizing mixed-reality experiences in experimental shopping spaces. ### Integrating AR and VR Experiences As both AR and VR experiences become more accessible, brands are experimenting with integrating them into everything from retail shopping experiences to marketing. ### Blended Reality Beauty Coty's Magic Mirror, which integrates interactions with physical cosmetics, adds a new dimension to virtual and augmented reality cosmetic try-on experiences. ## What the Mixed-Reality Shopping trend means for industry ### For Retail Retail brands are using mixed-reality technology to enhance in-store experiences and drive customer engagement. ### For Interior Design Interior design companies are creating AR apps like Wayfair Spaces to simplify the process of visualizing furniture and decor in physical spaces. ### For Mixed-Reality Entertainment Entertainment companies are leveraging mixed-reality technology to create immersive experiences for customers. ## Workshop question How could your brand incorporate mixed-reality into its customers' purchase journey? ## Trend signals for Mixed-Reality Shopping Trend score 4.3 out of 10, from popularity 73%, activity 48%, freshness 8%. - Popularity: 73% - Activity: 48% - Freshness: 8% ## Examples of the Mixed-Reality Shopping trend 5 featured examples from Dec 13, 2017 to Jul 11, 2019. - [Mixed-Reality Makeup Mirrors](https://www.trendhunter.com/trends/coty-magic-mirror): The Coty Magic Mirror Launches a Try-On Following Product Interaction (Category: Fashion) Implication: The cosmetics industry can leverage blended-reality beauty mirrors to provide innovative and engaging product try-on experiences. - [Mixed-Reality Cider Bars](https://www.trendhunter.com/trends/mixed-reality-bar): Rekorderlig's Mixed-Reality Bar Equips Drinkers with AR Headsets (Category: Lifestyle) Implication: Cider bars and other food and beverage establishments can utilize mixed-reality activations to enhance customer experiences and differentiate themselves from competitors. - [Experimental AR Apps](https://www.trendhunter.com/trends/webxr-viewer): Mozilla's WebXR Viewer Lets Users Create and Experience AR (Category: Tech) Implication: The technology industry stands to benefit from the growth of web-based AR as it creates new opportunities for immersive and interactive online experiences. - [Holographic Mall Concierges](https://www.trendhunter.com/trends/mall-concierge): Mall of America's High-Tech Concierge Offers Personalized Assistance (Category: Business) Implication: Retailers can enhance in-store customer experience by introducing mixed-reality concierge services that incorporate chatbot-avatars to provide personalized assistance. - [AR Home Showroom Apps](https://www.trendhunter.com/trends/wayfair-spaces): 'Wayfair Spaces' is an Interior Design Planning App on Magic Leap One (Category: Tech) Implication: Explore how the e-commerce industry can leverage AR and mixed reality technologies to enhance product discovery and create more immersive online shopping experiences. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)