# Mixed-Reality Charity Companies are engaging consumers with AR and VR-powered relief efforts. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Apr 23, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/mixedreality-charity ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Mixed-Reality Charity trend? **Mixed-Reality Charity:** Ongoing relief efforts are being launched to ease some of the consequences of the COVID-19 pandemic. Many brands and organizations are opting for immersive technology—particularly augmented reality and virtual reality—to capture the attention of consumers. ## The consumer insight behind the Mixed-Reality Charity trend The COVID-19 pandemic has created a global sense of unity as people around the world are connected by similar disruptions to everyday life. Motivated by a sense of empathy and a desire to overcome a shared obstacle, individuals are feeling disposed toward donating to community relief efforts. Since many consumers are predominantly spending their time online, the demand for charitable initiatives is paired with a desire for a gamified experience. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 22 to Apr 23, 2020 - Published: Apr 23, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mixed-Reality Charity trend ### Gamified Charitable Initiatives The demand for gamified charitable initiatives has risen as people are predominantly spending their time online and are disposed toward donating to community relief efforts due to the COVID-19 pandemic. ### Augmented Reality and Virtual Reality Companies are opting for immersive technology, particularly augmented and virtual reality, to engage consumers in activities such as virtual reality showrooms and charity auctions. ### Blockchain-powered Virtual Rewards The Triffic app's blockchain-powered cryptocurrency GPS tokens incentivize users to participate in charitable initiatives by rewarding them for moving and discovering Reward Beacons. ## What the Mixed-Reality Charity trend means for industry ### For Luxury Goods Luxury brands are creating virtual showrooms and engaging in charity auctions to interact with customers during the pandemic and raise funds for relief efforts. ### For Social Media and Entertainment Companies are using augmented reality filters and virtual reality racing events to encourage people to donate to COVID-19 relief efforts through social media platforms and entertainment outlets. ### For Blockchain and Cryptocurrency Blockchain technology and cryptocurrency are being used to incentivize users to participate in charitable initiatives and donate to COVID-19 relief efforts. ## Workshop question How might your brand advocate for relief efforts amid a crisis? ## Trend signals for Mixed-Reality Charity Trend score 3.5 out of 10, from popularity 58%, activity 38%, freshness 9%. - Popularity: 58% - Activity: 38% - Freshness: 9% ## Examples of the Mixed-Reality Charity trend 4 featured examples from Apr 22 to Apr 23, 2020. - [Virtual Jewelry Showrooms](https://www.trendhunter.com/trends/jewelry-showroom): The House of Luxury Presents Brands with an Interactive Experience (Category: Fashion) Implication: Opportunity for luxury jewelry brands to enhance their customer experience through virtual showrooms. - [Charitable Luxury Racing Events](https://www.trendhunter.com/trends/sro-esport-gt-series-charity-challenge): The SRO ESPORT GT SERIES CHARITY CHALLENGE Fights COVID-19 (Category: Lifestyle) Implication: Luxury car brands like Bentley Motorsport can gain broader brand exposure and expand customer base through their collaboration with charitable organizations and events. - [Crypto-Powered Augmented Reality Apps](https://www.trendhunter.com/trends/triffic-app): The Triffic App Now Enables Users to Raise Funds for WHO (Category: Tech) Implication: Disruptive Innovation Opportunity: The integration of cryptocurrency rewards and augmented reality technology in gaming can redefine the gaming experience, attracting new players… - [AR Currency Scanning Filters](https://www.trendhunter.com/trends/new-snapchat-filter): The New Snapchat Filter Encourages Users to Donate to COVID-19 Relief (Category: Tech) Implication: Social media platforms can use augmented reality filters and currency scanning to make charitable donations more accessible and user-friendly. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)