# Mixed Entertainment Mixed reality is adopted into traditionally passive entertainment formats. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 10, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/mixed-entertainment ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Mixed Entertainment trend? **Mixed Entertainment:** Cinematic and artistic viewings are becoming increasingly engaging with the inclusion of mixed reality into these normally passive experiences. By incorporating elements of MR into these forms of entertainment, brands are able to better interact with consumers who are increasingly opting for at-home viewing options. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 19, 2017 to Feb 21, 2018 - Published: Apr 10, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mixed Entertainment trend ### Mixed Reality Entertainment Mixed reality is enhancing traditionally passive entertainment formats with interactive and immersive experiences ### Realistic Mixed Reality Technology Mixed reality technology is becoming more advanced, rendering virtual reality experiences more realistic and accessible ### Mixed-Reality Art Experiences Mixed reality technology is now allowing for interactive and informative experiences with art through holographic presentations ## What the Mixed Entertainment trend means for industry ### For Entertainment Industry Entertainment brands can integrate mixed reality technology into traditional media formats to provide more interactive and immersive user experiences ### For Augmented Reality/Virtual Reality Industry The use of mixed reality technology can continue to disrupt and enhance the AR/VR industry by offering more realistic and accessible experiences ### For Interactive Design Industry The development and integration of mixed reality technology allows for innovative and interactive design opportunities ## Workshop question How can your brand enhance elements of engagement between itself and its customer? ## Trend signals for Mixed Entertainment Trend score 4.2 out of 10, from popularity 76%, activity 43%, freshness 8%. - Popularity: 76% - Activity: 43% - Freshness: 8% ## Examples of the Mixed Entertainment trend 4 featured examples from Jun 19, 2017 to Feb 21, 2018. - [Realistic Mixed Reality Technology](https://www.trendhunter.com/trends/immersive-cinematic-experience): Imverse Offers an MR-Enabled Immersive Cinematic Experience (Category: Tech) Implication: Imverse's technology offers opportunities for filmmakers to create immersive, interactive storytelling experiences that could change the way we watch movies and consume content. - [Deceptive Virtual Reality Rooms](https://www.trendhunter.com/trends/mixed-reality-room): This Mixed Reality Room Comes to Life as You Walk Through It (Category: Tech) Implication: The entertainment industry can use mixed-reality rooms to offer interactive and immersive experiences, blurring the lines between reality and fantasy. - [Mixed-Reality Art Experiences](https://www.trendhunter.com/trends/hakuhodovrar): hakuhodo-VRAR is Turning a National Treasure into a MR Experience (Category: Art & Design) Implication: The use of mixed-reality art installations can provide museums with a competitive edge for attracting visitors. - [Interactive VR Films](https://www.trendhunter.com/trends/free-the-night): The 'Free the Night' Film Showcases the New Windows Mixed Reality Headsets (Category: Pop Culture) Implication: Opportunity for film and entertainment industries to explore interactive VR films and provide viewers with immersive experiences. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)