# Mitigating Travel High-tech travel pillows offer comforts of home to travellers feeling stressed. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 21, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/mitigating-travel ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Mitigating Travel trend? **Mitigating Travel:** With travellers often juggling between tight schedules and new environmental settings, finding ways to make that hectic on-the-go lifestyle less stressful is key to creating an enjoyable experience. Travel pillows that play music or help induce sleep allow individuals to enjoy comforts of home without having to stay in one place, combining the need for new experiences with the allure of familiar homegrown tendencies. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 15, 2013 to Sep 16, 2014 - Published: Feb 21, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mitigating Travel trend ### Multifunctional Travel Pillows Developing travel pillows that can serve multiple purposes in one product can make travelling more comfortable and enjoyable. ### Personalized Comfort Products Creating comfort products that cater to individual customer preferences can improve customer satisfaction and loyalty. ### Technology-Integrated Travel Accessories Integrating technology into travel accessories can provide new and innovative ways for travelers to stay comfortable and entertained while on-the-go. ## What the Mitigating Travel trend means for industry ### For Travel and Hospitality Companies in the travel and hospitality industry can incorporate these innovative travel pillows to improve the travel experience for their customers. ### For Product Design and Manufacturing Product designers and manufacturers can create customized comfort products to meet the unique needs of different consumers in various industries. ### For Technology and Electronics Tech and electronics companies can explore ways to integrate technology into comfort products to enhance the user experience and create new market opportunities. ## Trend signals for Mitigating Travel Trend score 3.8 out of 10, from popularity 52%, activity 54%, freshness 8%. - Popularity: 52% - Activity: 54% - Freshness: 8% ## Examples of the Mitigating Travel trend 6 featured examples from Jan 15, 2013 to Sep 16, 2014. - [Dream-Inducing Sleep Aids](https://www.trendhunter.com/trends/constance-guisset-for-louis-vuitton): Collection by Constance Guisset for Louis Vuitton Features a Plane Pillo (Category: World) Implication: Disruptive innovation opportunity in the travel accessories industry to develop unique and effective sleep aids for travelers. - [Ergonomically Supportive Travel Pillows](https://www.trendhunter.com/trends/napanywhere-pillow): The NapAnywhere Pillow Allows for Comfy Snoozing On-the-Go (Category: Unique) Implication: The travel accessories industry has the potential to be disrupted by ergonomic and innovative products like the NapAnywhere pillow, catering to the needs of travelers seeking comf… - [Music-Playing Neck Pillows](https://www.trendhunter.com/trends/cushion-headphones): These Cushion Headphones are Perfect for Traveling Long Distances (Category: World) Implication: Innovations that combine comfort and practicality, such as the Spicki Cushion headphones, can help travel gear companies further differentiate themselves from competitors. - [Galactic Neck Massagers](https://www.trendhunter.com/trends/space-vibrating-neck-pillow): This Space Vibrating Neck Pillow is Perfect for Long Trips (Category: Art & Design) Implication: Companies in the travel and tourism industry can offer innovative travel comfort products to enhance the experience of their customers. - [Gumdrop-Inspired Travel Cushions](https://www.trendhunter.com/trends/truffle-snooze-pillow): The Truffle Snooze Pillow Conforms to Your Sleeping Position (Category: Lifestyle) Implication: The Truffle Snooze Pillow innovation could disrupt the travel accessories industry by offering a versatile and convenient alternative to traditional travel neck pillows. - [Scarf-Like Cushions](https://www.trendhunter.com/trends/Infinity-Pillow): The Infinity Pillow Can be Configured in Endless Ways (Category: Art & Design) Implication: Opportunity for companies in the travel accessories industry to create innovative and versatile pillows that enhance the travel experience. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)