# Mischievous Masculinity Consumers are intrigued with the bad boy attitude. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jul 22, 2011, updated Sep 1, 2011 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mischievous-masculinity ## Key Figures - Trend score: 5.3/10 - Evidence articles: 6 ## What is the Mischievous Masculinity trend? **Mischievous Masculinity:** The men’s fashion world has gone through a variety of styles and aesthetics, from professional and preppy to rough and rugged. Now, it is seeing a throwback to the ‘50s greaser look and its accompanying “bad boy” attitude. With provocative images of mischief-seeking men, advertisers are using this retro revival to gain the attention of both females and males who are simply looking for a good time, if not a bit of trouble. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 18, 2010 to Jul 5, 2011 - Published: Jul 22, 2011 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Mischievous Masculinity trend ### Revival of the Bad Boy Look Men in the contemporary market are looking to explore different sides of themselves that were previously thought to be unacceptable. ### Vintage Nostalgia The use of retro aesthetics in fashion creates an appealing sense of nostalgia for different historical periods. ### Streetwear on Boats Marketing a product in an unexpected way could showcase its versatility and appeal to a large clientele. ## What the Mischievous Masculinity trend means for industry ### For Fashion Industry Retro aesthetics and streetwear fashion have made a comeback as they provide a sense of nostalgia and unconventional fashion. ### For Marketing Industry Marketing products in an unconventional way can be an effective way of connecting with customers and appeal to a wider range of people. ### For Photography Industry Fashion shoots that use retro aesthetics continue to be popular among fashion brands and magazines, leading to new opportunities for photographers to develop their own styles. ## Trend signals for Mischievous Masculinity Trend score 5.3 out of 10, from popularity 74%, activity 79%, freshness 8%. - Popularity: 74% - Activity: 79% - Freshness: 8% ## Examples of the Mischievous Masculinity trend 6 featured examples from Aug 18, 2010 to Jul 5, 2011. - [Brooding Bad Boy Spreads](https://www.trendhunter.com/trends/isaac-weber): Isaac Weber Channels Original Emo Hottie James Dean for GQ Style (Category: Fashion) Implication: The retro rebel fashion trend showcased by Isaac Weber's photoshoot creates disruptive innovation opportunities for clothing brands to design and market new collections that cater… - [Striking Greaser Menswear](https://www.trendhunter.com/trends/nexusvii-fall-winter-2010): The NEXUSVII Fall/Winter 2010 Collection Entitled ‘Madmaxx' (Category: Fashion) Implication: The fashion industry can benefit from exploring gender-bending designs and nostalgic revivals in menswear collections. - [Historical Menswear Shoots](https://www.trendhunter.com/trends/gq-australia-june-july-2011): GQ Australia June/July 2011 Explores Decades of Dapper Dandies (Category: Fashion) Implication: Designers can create new collections that are inspired by iconic menswear styles from different decades. - [Vintage Bad Boy Shoots](https://www.trendhunter.com/trends/new-wave-february-2011): Get Your Dose of Classic Fashion with New Wave February 2011 (Category: Fashion) Implication: Designers can explore the integration of vintage and contemporary styles to create new fashion lines. - [Bad Boy Boat Lookbooks](https://www.trendhunter.com/trends/mighty-healthy-2011-summer): The Mighty Healthy 2011 Summer Collection Brings the Street to the Marina (Category: Fashion) Implication: Potential for fashion companies to incorporate streetwear and versatile clothing into their collections for wider appeal. - [50s Youth Clothing Campaigns](https://www.trendhunter.com/trends/blanco-ss11-rock-your-jeans): Blanco SS11 Rock Your Jeans Ads Capture Retro Adolescence (Category: Fashion) Implication: Fashion brands can incorporate retro elements into their designs and marketing strategies to appeal to consumers looking for a nostalgic aesthetic. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)