# Minimized Packaging E-commerce sees a streamlining of packaging materials to ease shipping. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Apr 12, 2017 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/minimized-packaging ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the Minimized Packaging trend? **Minimized Packaging:** Streamlined packaging designs are increasingly assisting e-commerce companies lower their shipping costs and reduce their ecological footprint, adding an enticing element to environmentally-conscious consumers. Minimalistic parcels also have an aesthetic appeal that, fueled by the evolution of the minimalist movement, is increasingly integral to the shopper’s personal branding. With convenience and ease of use as some of the largest perks of online shopping, bulky, cumbersome packaging no longer fits the bill for the conscious consumer. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 13, 2016 to Apr 11, 2017 - Published: Apr 12, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Themes within the Minimized Packaging trend ### Minimalistic packaging E-commerce companies are reducing their packaging materials to lower shipping costs, reduce ecological footprint, and appeal to the minimalist movement. ### Efficient packaging size Companies are utilizing technology to determine the appropriate package size for deliveries or creating packaging that fits through letterboxes, reducing waste and optimizing delivery. ### Single item delivery Delivery services are focusing on delivering small, single items to recipients, such as a single rose or a letterbox-sized cake gift box. ## What the Minimized Packaging trend means for industry ### For E-commerce E-commerce companies can optimize their shipping costs and lower their ecological footprint through minimalistic, efficient, and single-item packaging. ### For Food and beverage Food and beverage companies can appeal to eco-conscious consumers and optimize online deliveries through streamlined, efficient, and letterbox-sized packaging designs. ### For Gift and delivery services Delivery services can offer unique and memorable gift options, such as single roses or bite-sized cake gift boxes, while also optimizing delivery efficiency through efficient and letterbox-sized packaging. ## Workshop question How are you adapting your product experience to the rise of e-commerce over brick and mortar? ## Trend signals for Minimized Packaging Trend score 4.3 out of 10, from popularity 51%, activity 70%, freshness 8%. - Popularity: 51% - Activity: 70% - Freshness: 8% ## Examples of the Minimized Packaging trend 4 featured examples from Sep 13, 2016 to Apr 11, 2017. - [Eco-Friendly Wine Packaging](https://www.trendhunter.com/trends/bottle-boxes): 'WinePacks' Bottle Boxes Ensure Wine is Delivered Cost-Effectively (Category: Art & Design) Implication: Opportunity for wine and beverage companies to adopt sustainable packaging practices and enhance their online distribution channels. - [Letterbox-Sized Cake Sets](https://www.trendhunter.com/trends/tea-party-gift-box): The 'Tea Party Gift Box' from Crumb Can Be Effortlessly Delivered (Category: Business) Implication: Food delivery services can adopt slim packaging solutions that are easy to deliver and keep the food at peak freshness, improving customer satisfaction. - [Single Flower Delivery Services](https://www.trendhunter.com/trends/send-a-flower): 'Ship One Rose' Lets You Send a Flower to Loved Ones (Category: Lifestyle) Implication: Disruptive innovation opportunity: Provide specialized floral delivery services that cater to the growing trend of single flower gifting. - [Tightly Packed Delivery Boxes](https://www.trendhunter.com/trends/tighterfit-boxes): Amazon is Trying to Reduce Waste by Using Tighter-Fit Boxes (Category: Marketing) Implication: Ecommerce companies can adopt tighter-fitting boxes and Box on Demand software to reduce waste and improve their ecological footprint. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)