# Minimalist Pet Seeking peace of mind, owners turn to simplistic pet packaging for authenticity. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 6, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/minimalist-pet ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Minimalist Pet trend? **Minimalist Pet:** Pet owners view their companions as family members as opposed to simple pets, creating a need for health-conscious pet products. Offering a more authentic marketing tactic, brands are turning to minimalist product labeling for pets, reflecting a pattern seen in all food packaging. This signifies a need to have pets treated increasingly similarly to humans. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 8, 2013 to Jun 5, 2014 - Published: Jun 6, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Minimalist Pet trend ### Minimalist Pet Packaging Brands are turning to minimalist product labeling for pets, reflecting a pattern seen in all food packaging. ### Informative Branding Identity Pet owners want to know exactly what their pets are eating, where it's from and what's in it, which makes informative branding identities a real winner. ### Nature-Inspired Pet Packaging By embracing a nature-inspired look, the packaging for pet products takes on a healthy perspective that many people will gravitate towards. ## What the Minimalist Pet trend means for industry ### For Pet Food and Nutrition There is an opportunity to disrupt the pet food and nutrition industry by developing minimalist and informative packaging designs that highlight the quality and source of pet food ingredients. ### For Graphic Design Graphic designers can capitalize on the trend of nature-inspired packaging designs for pets by creating designs that appeal to pet owners who prioritize healthy living and natural products. ### For Children's Products The youthful vibe of some pet packaging designs, like Thumper Rabbit Supplies, present an opportunity for businesses looking to target children's products and offer pet products that appeal to children and their parents. ## Trend signals for Minimalist Pet Trend score 3.9 out of 10, from popularity 60%, activity 49%, freshness 8%. - Popularity: 60% - Activity: 49% - Freshness: 8% ## Examples of the Minimalist Pet trend 5 featured examples from Mar 8, 2013 to Jun 5, 2014. - [Cardboard-Framed Branding](https://www.trendhunter.com/trends/purina-one-smartblend-packaging): Purina ONE SmartBlend Packaging Makes Feeding Fido More Efficient (Category: Eco) Implication: The pet food industry can adopt molded paper pulp frames and easy pouring designs to enhance packaging efficiency and customer satisfaction. - [Geographic Treat Branding](https://www.trendhunter.com/trends/informative-branding-identity): Spot Farms Informative Branding Identity Will Keep Dog Owners Happy (Category: Lifestyle) Implication: The pet food and products industry can benefit from transparent and informative branding that takes advantage of the health trend, to appeal to a more health-conscious consumer ma… - [Symbolic Animal Branding](https://www.trendhunter.com/trends/mascotte-packaging): Mascotte Packaging Incorporates Illustrations for Intelligible Labeling (Category: Lifestyle) Implication: The pet products industry can benefit from simplified animal branding techniques to create packaging that stands out and appeals to pet owners looking for convenient product selec… - [Nature-Embracing Pet Packaging](https://www.trendhunter.com/trends/thumper-rabbit-supplies): Thumper Rabbit Supplies by Hoda Pedramrazi is Clean and Youthful (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate nature-inspired aesthetics and informative text into graphic design projects, catering to the demand for visually appealing and info… - [Delicious Dog Meal Packaging](https://www.trendhunter.com/trends/dingo-natura): The Dingo Natura Dog Food Branding is Simple and Wholesome (Category: Lifestyle) Implication: Opportunity for pet food brands to innovate in packaging design, ingredients, and presentation to meet the demands of health-conscious pet owners. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)