# Minimalist Performance Activewear takes inspiration from minimalist fashion aesthetics. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 10, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/minimalist-performance ## Key Figures - Trend score: 5.5/10 - Evidence articles: 7 ## What is the Minimalist Performance trend? **Minimalist Performance:** Brands that specialize in sportswear are increasingly blending function with minimalist designs. Blending activewear with fashion-forward designs come as comfort-based sportswear maintains its dominance in the fashion industry. ## The consumer insight behind the Minimalist Performance trend Even prior to the COVID-19 pandemic, athleisure was common among Millennial and Gen Z demographics. Now, with the pandemic making even more people dress for comfort, consumers are seeking out brands that merge that need with their desire to look and feel put together regardless of where they are. ## At a Glance - Evidence: 7 featured examples - Articles from: Oct 19, 2020 to Oct 9, 2021 - Published: Mar 10, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Themes within the Minimalist Performance trend ### Minimalist Activewear As consumers seek out brands that merge comfort with their desire to look and feel put together, brands are increasingly blending function with minimalist designs in their activewear collections. ### Sustainable Materials Sustainability in fashion continues to be a growing trend, and many brands are exploring sustainable materials and slow fashion principles in their sportswear lines. ### Compact and Functional Designs Sportswear brands are creating lightweight and multi-functional activewear collections that cater to runners, training, and travel. ## What the Minimalist Performance trend means for industry ### For Sportswear The sportswear industry is evolving with trends like minimalist designs, sustainable materials, and functional designs. ### For Fashion Retail The fashion industry is adapting to trends in minimalist fashion, activewear, and sustainability, as consumers seek out comfortable and functional pieces. ### For Sustainability The sustainability movement is driving the creation of more sustainable and eco-friendly sportswear, as brands explore innovative materials and slow fashion principles. ## Workshop question How is your brand adapting to long-term shifts created by the ongoing pandemic? ## Trend signals for Minimalist Performance Trend score 5.5 out of 10, from popularity 72%, activity 83%, freshness 10%. - Popularity: 72% - Activity: 83% - Freshness: 10% ## Examples of the Minimalist Performance trend 7 featured examples from Oct 19, 2020 to Oct 9, 2021. - [Compact Runner-Targeted Fashions](https://www.trendhunter.com/trends/vollebak-race-to-zero-collection): The Vollebak Race to Zero Collection is Built for Athletes (Category: Fashion) Implication: Sportswear manufacturers need to explore high-tech materials like the ones used by Vollebak to create athletic clothing that meets the demands of modern-day athletes such as porta… - [Casual Minimalist Sportswear](https://www.trendhunter.com/trends/nike-every-stitch-considered): The Nike Every Stitch Considered Range is Minimal & Timeless (Category: Fashion) Implication: Sportswear companies can lead in the industry by incorporating casual, minimalist styles that allow for a mix of tailored silhouettes and relaxed fits in their designs. - [Hidden Function Capsules](https://www.trendhunter.com/trends/nikes-every-stitch-considered): Nike's Every Stitch Considered' is a Minimalist Capsule Collection (Category: Fashion) Implication: The sportswear industry can benefit by embracing minimalist design and hidden functions in their collections. - [Sporty Minimalist Fashion](https://www.trendhunter.com/trends/hm-spring-2021): H&M Spring 2021 Explores Sustainable Materials & Revisits 90s Style (Category: Eco) Implication: The use of sustainable materials like Agraloop Biofibre in H&M's Spring 2021 collection provides an opportunity for the fashion and apparel industry to adopt more sustainable prac… - [Slow Fashion Activewear](https://www.trendhunter.com/trends/soul-sporty): Soul Sporty Makes Athleisure That Aligns with Environmental Values (Category: Eco) Implication: Opportunity for disruptive innovation in the apparel industry by shifting towards sustainable clothing manufacturing. - [Minimalist Sportswear Lines](https://www.trendhunter.com/trends/somewhere-sport): Maggie Marilyn's 'Somewhere Sport' line is both functional and casual (Category: Fashion) Implication: The Somewhere Sport line showcases the potential for unique sportswear collections in the fashion industry. - [Functional Spring Activewear Collections](https://www.trendhunter.com/trends/activewear-collection2): COS' Activewear Collection Was Made Sustainably (Category: Lifestyle) Implication: Fashion retailers have an opportunity to expand their offerings to cater to consumers' increased need for versatile and sustainable yet fashionable activewear pieces. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)