# Minimalist Nutrition Juice bars are given a stylish overhaul to broaden market appeal. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 22, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/minimalist-nutrition ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Minimalist Nutrition trend? **Minimalist Nutrition:** Marketing nutritional goods, particularly to young consumers, can be a challenge, prompting retailers to turn to modern retail aesthetics for appeal. Adding artistic decor and custom services to places like juice bars, retailers are seeking to reinvent health food stores into more engaging and visually stimulating settings. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 3 to Aug 26, 2014 - Published: Oct 22, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Minimalist Nutrition trend ### Minimalist Nutrition Minimalist aesthetics is applied to nutritional goods as an attempt to appeal young consumers and bring new visual experiences to health food stores. ### Apothecary-Inspired Juice Shops Inspired by traditional apothecary stores, juice bars focus on healing and introduce science-inspired packaging to their products. ### Cold-Press Juice Bars Cold-pressed juicing, a healthier method for preserving nutritional content, gives birth to new juice bars that offer cleansing programs as well as individually sold beverages. ## What the Minimalist Nutrition trend means for industry ### For Interior Design A new trend calls for transforming traditional food stores into stylish venues that visually attract customers. ### For Nutrition and Wellness The new trends transform the juice-giving business by shifting focus to healthy, organic products that offer a new, healing experience. ### For Food Preparation and Packaging Inspired by science and simplicity, juice bar packaging and design is equally important to the quality of the product and the ingredients. ## Trend signals for Minimalist Nutrition Trend score 4.5 out of 10, from popularity 57%, activity 70%, freshness 8%. - Popularity: 57% - Activity: 70% - Freshness: 8% ## Examples of the Minimalist Nutrition trend 4 featured examples from Aug 3 to Aug 26, 2014. - [Cold-Press Juice Bars](https://www.trendhunter.com/trends/off-the-vine): The 'Off the Vine' Juice Bar Will Offer Nutritious Cold-Pressed Juices (Category: Lifestyle) Implication: The food and beverage industry has a significant opportunity to capitalize on the growing trend of cold-pressed juice as people prioritize health and wellness. - [Delectable Juicery Branding](https://www.trendhunter.com/trends/fresh-juice-branding): This Fresh Juice Branding Identity is Healthy and Simple (Category: Lifestyle) Implication: The rise of fresh juice packaging creates disruptive opportunities in packaging and printing industries as companies compete for innovative and sustainable packaging solutions. - [Apothecary-Inspired Juice Shops](https://www.trendhunter.com/trends/raw-juice-bar): This Chemistry-Channeling Raw Juice Bar Blends Science & Healing (Category: Lifestyle) Implication: Disruptive innovation opportunity: Transforming the traditional juice bar by offering customized, healing juices based on specific health needs. - [Freshness-Infused Juice Bars](https://www.trendhunter.com/trends/the-juice-truck): The Juice Truck Shop Mimics the Organic Quality of its Drink Products (Category: Lifestyle) Implication: Opportunity for businesses in the food and beverage industry to capitalize on the growing demand for fresh and organic juice products. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)