# Minimalist Entertainment In times of crisis, entertainment becomes more simplistic. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Apr 22, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/minimalist-entertainment ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Minimalist Entertainment trend? **Minimalist Entertainment:** In prosperous times, consumers seek increasingly extravagant forms of entertainment that take full advantage of technological capabilities. Times of crisis seems to call for entertainment that focuses more on creating a sense of calm through simplicity. ## The consumer insight behind the Minimalist Entertainment trend In times of volatility, consumers shift from seeking escapism to seeking a sense of calm in their leisure time. This is particularly poignant with those whose main source of entertainment is online. The breadth of content available through the Internet can be chaotic, and that sense of chaos can create additional stress in times of crisis. Streamlining choices and reducing the complexity of digital entertainment provide consumers with the sense of comfort they seek. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 26 to Apr 22, 2020 - Published: Apr 22, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Minimalist Entertainment trend ### Simplification of Entertainment In times of crisis, consumers seek entertainment that creates a sense of calm through simplicity. ### Personalization & AI The use of AI technology to personalize experiences has become increasingly popular in various industries. ### Remote Collaboration The pandemic has forced many industries to improvise and find new ways of collaborating remotely. ## What the Minimalist Entertainment trend means for industry ### For Digital Entertainment There is a growing market for streamlined digital entertainment that provides consumers with a sense of comfort and simplicity amid volatility. ### For At-Home Activities There is an increasing demand for at-home activities as consumers spend more time inside. ### For Food & Beverage There is a need for simple and healthy recipes with limited ingredients that can be made at home during a crisis. ## Workshop question What is one way you could provide your customer with a sense of calm? ## Trend signals for Minimalist Entertainment Trend score 4.4 out of 10, from popularity 67%, activity 56%, freshness 9%. - Popularity: 67% - Activity: 56% - Freshness: 9% ## Examples of the Minimalist Entertainment trend 5 featured examples from Mar 26 to Apr 22, 2020. - [Quarantine Fashion Photoshoots](https://www.trendhunter.com/trends/vogue-italia-shoot): Bella Hadid's Vogue Italia Shoot Was Captured Via FaceTime (Category: Pop Culture) Implication: The fashion industry can leverage remote photoshoots and virtual collaborations to adapt to the changing landscape. - [Minimalist Monochromatic Puzzles](https://www.trendhunter.com/trends/bgraamiens-puzzle-the-lines): Bgraamiens Puzzle - The Lines is Difficult Yet Entertaining (Category: Life-Stages) Implication: Opportunity for puzzle manufacturers to innovate and create new challenging designs. - [Relaxing Chip-Dipping Videos](https://www.trendhunter.com/trends/moes-queso-relaxation): The 'Moe's Queso Relaxation' Video Features Eight Hours of Footage (Category: Marketing) Implication: Incorporate immersive and relaxing video content like Moe's Southwest Grill to enhance customer experience and differentiate from competitors. - [Real-Time Music Apps](https://www.trendhunter.com/trends/vibe-app): The Vibe App Uses AI to Curate & Adapt Music for Situational Needs (Category: Tech) Implication: The music streaming industry can leverage AI technologies to provide personalized and adaptive music experiences. - [Limited-Ingredient Cooking Shows](https://www.trendhunter.com/trends/daily-kitchen): Daily Kitchen Live Will Focus on Quarantine Friendly Recipes (Category: Tech) Implication: Opportunity for TV networks and streaming platforms to produce limited-ingredient cooking shows and other quarantine-friendly content. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)