# Minimalist Eatery Restaurants and eateries adopt minimalist interiors. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 4, 2018 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/minimalist-eatery ## Key Figures - Trend score: 2.2/10 - Evidence articles: 4 ## What is the Minimalist Eatery trend? **Minimalist Eatery:** Taking cues from the beauty of minimalist designs in Japanese restaurants, restaurants outside of Japan and separate from its cuisine are adopting minimalist interiors as well. These spaces enhance the perception of luxury or exclusivity. ## The consumer insight behind the Minimalist Eatery trend When it comes to dining out in North America, menus and the actual dining experience are becoming equally important for consumers. While they don't expect that each dining experience offers something experiential or "out there," consumers are increasingly looking for unique spaces that cater to their piqued interest in visuals and branding when it comes to their purchase habits--an interested that has stemmed from social media use. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 11, 2017 to Jun 4, 2018 - Published: Dec 4, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Minimalist Eatery trend ### Minimalist Interiors in Eateries Restaurants are adopting minimalist interiors to enhance the perception of luxury or exclusivity. ### Visual Branding in Healthy Eateries Eateries are focused on creating strong visual identities for targeting consumers interested in eating healthy, without unnecessary flair. ### Modern Aesthetics for Eateries Eateries are embracing minimalism and unique modern design aesthetics to create inviting spaces such as the desert-inspired Hank's in Austin, Texas ## What the Minimalist Eatery trend means for industry ### For Hospitality Hospitality professionals can explore the adoption of minimalist interiors, strong visual branding, and modern aesthetics for elevating dining experiences. ### For Interior Design Interior designers can leverage minimalist and modern design aesthetics for creating unique and inviting spaces in eateries and restaurants. ### For Healthy Eating Professionals in the healthy eating industry can focus on creating simple and accessible eateries by adopting strong visual branding and minimalist design aesthetics. ## Workshop question How could your brand adopt minimalist design to enhance its product experience? ## Trend signals for Minimalist Eatery Trend score 2.2 out of 10, from popularity 14%, activity 45%, freshness 8%. - Popularity: 14% - Activity: 45% - Freshness: 8% ## Examples of the Minimalist Eatery trend 4 featured examples from Aug 11, 2017 to Jun 4, 2018. - [Minimalist Salad Bar Branding](https://www.trendhunter.com/trends/foodchain): Cecile Godin Made a Strong Visual Identity for Montreal's Foodchain (Category: Marketing) Implication: Opportunity for restaurants and cafes to appeal to health-conscious consumers through minimalist branding and menu display - [Modern Desert Eateries](https://www.trendhunter.com/trends/minimalist-desert-modern): Hank's Takes on a Unique Minimalist Desert Modern Aesthetic (Category: Art & Design) Implication: Hotels, restaurants, and cafes can incorporate the minimalist desert modern aesthetic to enhance the overall guest experience. - [Speckled Granite Pizza Bars](https://www.trendhunter.com/trends/lievito): Lievito is an Elegantly Designed Pizza and Wine Bar (Category: Lifestyle) Implication: Disruptive innovation opportunities can be found in reimagining the dining experience and creating unique, upscale pizza establishments. - [Southern Hospitality Eateries](https://www.trendhunter.com/trends/garden-gun-club): Garden & Gun Club Focuses on Its Unique Southern Roots (Category: Lifestyle) Implication: Restaurants can increase their appeal and create loyal customer bases by focusing on unique and authentic cuisine offerings and incorporating design elements that reflect the dist… ## Recent trend clusters - [Shelf Heirlooms](https://www.trendhunter.com/protrends/display-worthy-packaging) (Art & Design) - [Mood Objects](https://www.trendhunter.com/protrends/portable-ambient-lamps) (Art & Design) - [Polarized Marketing](https://www.trendhunter.com/protrends/polarized-marketing) (Marketing) - [Seasonal Storytelling](https://www.trendhunter.com/protrends/seasonal-storytelling) (Fashion) ## Trending in Art & Design - [Featherweight Dining Tables](https://www.trendhunter.com/trends/featherweight-dining-tables) - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Premium Robotic Cleaning Systems](https://www.trendhunter.com/trends/robotic-cleaning-system) - [Heritage Surface-Printed Wallpapers](https://www.trendhunter.com/trends/heritage-surface-printed-wallpapers) All articles: [Art & Design](https://www.trendhunter.com/artdesign)