# Minimalist Brew The beer industry adopts minimalist branding in products and campaigns. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 14, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/minimalist-brew ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Minimalist Brew trend? **Minimalist Brew:** Brands in the beer space are increasingly adopting minimalist branding that streamlines and simplifies the look of their offerings. The incorporation of minimalist branding, whether in labeling or campaigns, allows these brands to appeal to demographics that have grown accustomed to the same visual means of appeal in other areas. ## The consumer insight behind the Minimalist Brew trend Minimalism is now entrenched in the designs of all sorts of consumer products--and not just for its visual appeal. Most consumers associate minimalism with a more streamlined and effective user experience, and are drawn to the design principle in-part because of this. Brands in even the most unlikely spaces prioritizing minimalist visuals and functions appeal to most consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 4, 2017 to May 14, 2019 - Published: May 14, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Minimalist Brew trend 4 featured examples from Dec 4, 2017 to May 14, 2019. - [Anime-Inspired Beer Label Art](https://www.trendhunter.com/trends/beer-label-art): Hayao Miyazaki's Minimalist Redesign is for Niigata Prefecture Brew (Category: Lifestyle) Implication: Craft beer companies can attract a wider consumer base and create a unique identity by incorporating distinctive and iconic designs in their product packaging and marketing campai… - [Unfiltered Bavarian Lagers](https://www.trendhunter.com/trends/neu-black-lager): The And Union Neu Black Lager Boasts Minimalistic Packaging (Category: Lifestyle) Implication: Craft breweries can capitalize on the trend of unfiltered beers by introducing new products that emphasize unique flavors and experiences. - [Vitamin-Rich Healthy Beers](https://www.trendhunter.com/trends/healthy-beers): 'Hop Heart' is a Craft Beer with Vitamin B6 to Support Heart Health (Category: Lifestyle) Implication: Developing and marketing healthy beer options could differentiate craft beer brewers and provide growth opportunities. - [Pared-Back Beer Advertisements](https://www.trendhunter.com/trends/honest-ad): Brewdog's 'Most Honest Ad Ever' Embraces a Minimalist Mentality (Category: Lifestyle) Implication: Beverage companies can use honest and direct marketing to appeal to millennial consumers who prioritize authenticity and transparency. **Workshop question:** In what areas could your brand better incorporate minimalism? ## Themes within the Minimalist Brew trend ### Minimalist Branding Beer brands are increasingly adopting minimalist branding that streamlines and simplifies the look of their offerings, appealing to consumers who seek a more streamlined and effective user experience. ### Health-Conscious Beer Beer brands are creating vitamin-rich, low calorie, and non-alcoholic varieties that prioritize the use of all-natural ingredients, appealing to the modern health-conscious consumer. ### Honest Advertising Beer brands are embracing the 'less is more' approach to advertising, using minimalistic and honest campaigns that defy convention and expectation, appealing to consumers who value transparency and authenticity. ## What the Minimalist Brew trend means for industry ### For Food and Beverage The food and beverage industry can benefit from adopting minimalist branding and packaging to appeal to consumers who seek streamlined and effective user experiences. ### For Health and Wellness The health and wellness industry can benefit from creating all-natural and low calorie alcoholic beverages that target health-conscious consumers. ### For Marketing and Advertising The marketing and advertising industry can learn from the trend of honest and minimalist advertising campaigns that prioritize the value of transparency and authenticity. ## Trend signals for Minimalist Brew Trend score 3.7 out of 10, from popularity 49%, activity 54%, freshness 8%. - Popularity: 49% - Activity: 54% - Freshness: 8% ## Recent trend clusters - [Moment mapping](https://www.trendhunter.com/protrends/occasion-based-supplements) (Lifestyle) - [Occasion Extensions](https://www.trendhunter.com/protrends/seasonal-snack-marketing) (Lifestyle) - [Shelf Choreography](https://www.trendhunter.com/protrends/spirits-merchandising-strategy) (Lifestyle) - [Readable Sensing](https://www.trendhunter.com/protrends/connected-exam-tools) (Lifestyle) ## Trending in Lifestyle - [Gaming-Integrated Pizza Promotions](https://www.trendhunter.com/trends/gaming-integrated-pizza-promotions) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)