# Mineral Infusion Water bottles and purifiers are offering their own mineralization features. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 1, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mineral-infusion ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Mineral Infusion trend? **Mineral Infusion:** While mineral water is not a new concept, water bottles and purifiers are being incorporated with crystals or specialty lights that turn standard tap water into high-quality mineral water. Since it avoids the use of disposable plastic water bottles, this shift serves consumers who are seeking more environmentally friendly ways to enhance their health and wellness goals – all while infusing convenience and functionality into the process. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 8 to Oct 24, 2017 - Published: Nov 1, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mineral Infusion trend ### Crystal-infused water bottles Crystal-infused water bottles are becoming increasingly popular for health-conscious consumers, providing an innovative way to incorporate alternative modalities of healing into daily routines ### Healing crystal water bottles The use of healing crystals embedded in water bottles is a growing trend as consumers embrace spiritual practices for inner clarity and mindfulness ### Mineral infusion water purifiers Water purification systems that offer mineral infusion are gaining popularity as consumers seek environmentally friendly and healthier options for drinking water ## What the Mineral Infusion trend means for industry ### For Health and wellness The health and wellness industry can take advantage of crystal-infused and healing crystal water bottles as a potential disruptive innovation to offer unique products that incorporate alternative modalities of healing ### For Environmental sustainability The trend towards mineral-infused water purifiers presents an opportunity for the environmental sustainability industry to create innovative, eco-friendly solutions for drinking water that reduces the use of disposable plastic water bottles ### For Home appliances The home appliance industry can leverage mineralizing water purifiers as a way to improve the drinking water quality and create custom mineral blends that cater to individual preferences and needs ## Workshop question How can your brand simplify a product that's already out there, in a way that better aligns it to consumer lifestyles or values? ## Trend signals for Mineral Infusion Trend score 3.6 out of 10, from popularity 55%, activity 46%, freshness 8%. - Popularity: 55% - Activity: 46% - Freshness: 8% ## Examples of the Mineral Infusion trend 4 featured examples from Mar 8 to Oct 24, 2017. - [Crystal-Infused Water Bottles](https://www.trendhunter.com/trends/crystal-elixirs): Glacce Bottles Help to Make Healing Crystal Elixirs on the Go (Category: Lifestyle) Implication: Health and wellness companies can integrate crystal-infused products into their existing offerings. - [Healing Crystal Water Bottles](https://www.trendhunter.com/trends/gem-stone-water): VitaJuwel’s Gem Stone Bottles Promote Naturopathic Healing (Category: Lifestyle) Implication: Companies in the health and wellness industry have a unique opportunity to expand their product lines to include spiritually-focused products. - [Mineral Infusion Water Purifiers](https://www.trendhunter.com/trends/solable-lavie): The Solable 'Lavie' Turns Tap Water into Mineral Water (Category: Eco) Implication: The water filtration industry can leverage eco-friendly solutions and UV LED technology to create efficient and sustainable water purification systems. - [Mineralizing Water Purifiers](https://www.trendhunter.com/trends/home-water-system): Mitte's Home Water System Enriches Water with Custom Mineral Blends (Category: Lifestyle) Implication: This trend caters to the health-conscious consumer market who are looking for products that enhance their health and wellness. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)