# Mindful Perk Employers adapt workplace benefits to better cater to mental health and happiness. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Nov 2, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mindful-perk ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Mindful Perk trend? **Mindful Perk:** As mental health and emotional well-being become a priority for consumers, employers are taking note and integrating more standard practices that benefit their employee's happiness. These perks come in different forms, including rewarding employees who get more sleep and pet-centric office spaces. ## The consumer insight behind the Mindful Perk trend For many workers, office environments can be tedious and detrimental to their physical and mental health over time. Employers that recognize that the traditional office setting can have a negative impact on everything from morale to productivity, and work to combat those concerns, are more likely to have employees that feel personally fulfilled. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 5 to Oct 26, 2018 - Published: Nov 2, 2018 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Examples of the Mindful Perk trend 4 featured examples from Apr 5 to Oct 26, 2018. - [Pet-Focused Workplace Benefits](https://www.trendhunter.com/trends/workplace-benefits): Loftey's 'Paw-ternity' Leave Helps Employees Care for Their Pets (Category: Lifestyle) Implication: The HR industry may see an increase in demand for benefits specialists who can advise companies on the latest trends in employee benefits and compensation packages. - [Pet-Centric Employee Benefits](https://www.trendhunter.com/trends/nina-hale): Nina Hale's ‘Fur-ternity Leave’ Allows Absences for Pet Parents (Category: Lifestyle) Implication: The pet industry benefits from increased awareness and employee priorities towards pet well-being. - [Sleep-Rewarding Employers](https://www.trendhunter.com/trends/crazy-inc): Japan's Crazy Inc. Offers Points to Well-Rested Employees (Category: Business) Implication: Corporate wellness programs can incorporate incentivizing healthy sleep habits to improve worker productivity and wellbeing - [Wellness-Centric Workplace Benefits](https://www.trendhunter.com/trends/pwc): PwC Invested $45 Million Into Wellness and Parental Benefits (Category: Lifestyle) Implication: The investment and focus on employee wellness by PwC presents opportunities for other professional services firms to differentiate themselves by offering similar benefits to attra… **Workshop question:** How can you better tap into the desires and habits of your employees? ## Themes within the Mindful Perk trend ### Focus on Mental Health Employers are integrating more wellness and mental health practices to benefit their employees' happiness. ### Personalized Employee Perks Offering individualized benefits like pet-centric and sleep-rewarding policies can greatly impact employee satisfaction and retention. ### Flexibility in the Workplace Employers that offer work from home options or flexible hours recognize the importance of work-life balance and can potentially have more engaged employees. ## What the Mindful Perk trend means for industry ### For Human Resources HR professionals can utilize these trends to create more well-rounded and personalized company benefit packages. ### For Corporate Wellness The trend of implementing wellness and mental health practices in the workplace can fuel growth in this industry. ### For Technology The development of sleep-tracking apps and other digital tools can benefit companies offering sleep-rewarding policies or other personalized perks. ## Trend signals for Mindful Perk Trend score 3.4 out of 10, from popularity 59%, activity 36%, freshness 8%. - Popularity: 59% - Activity: 36% - Freshness: 8% ## Recent trend clusters - [Comfort Buffer](https://www.trendhunter.com/protrends/nostalgic-drink-launches) (Lifestyle) - [Caffeine Remix](https://www.trendhunter.com/protrends/portable-caffeine-formats) (Lifestyle) - [Shortcut Suppers](https://www.trendhunter.com/protrends/premium-ready-meals) (Lifestyle) - [Festive Boosts](https://www.trendhunter.com/protrends/seasonal-energy-flavors) (Lifestyle) ## Trending in Lifestyle - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Gaming-Integrated Pizza Promotions](https://www.trendhunter.com/trends/gaming-integrated-pizza-promotions) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)