# Mindful Paving Roads and pavement adapt to the changing environment and the eco-conscious consumer. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Oct 31, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mindful-paving ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Mindful Paving trend? **Mindful Paving:** Urban infrastructure is tailored to address the consequences of climate change and eco concerns motivate innovations in the process of paving. Whether it is highways that can charge your car or sidewalks that can handle heavy rainfall, paving is optimized to be eco-friendly, cost-effective and functional. ## The consumer insight behind the Mindful Paving trend Changing climates and the sustainable shift in consumer lifestyles necessitate the building of new, functional, and planet-minded infrastructure for urban centers. Supercharged weather conditions are a consequence of climate change and in order to keep citizens safe and comfortable, urban architecture needs to be designed in light of the possibilities of these occurrences. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 3, 2018 to Oct 30, 2019 - Published: Oct 31, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mindful Paving trend ### Eco-friendly Infrastructure Increased eco-consciousness and changing climates demand the construction of new, functional, and planet-minded infrastructure for urban centers. ### Vehicle Charging Concepts As electric vehicles become the primary mode of transportation, the need for user-friendly and efficient charging concepts is on the rise. ### Sustainable Paving Solutions The sustainable shift in consumer lifestyles calls for planet-friendly alternatives to traditional methods of paving that leverage innovative materials and affordable costs. ## What the Mindful Paving trend means for industry ### For Infrastructure Business professionals in the infrastructure industry need to explore innovative, eco-friendly technologies to keep citizens safe and comfortable amid changing climate conditions. ### For Automotive Business professionals in the automotive industry should focus on creating user-friendly and efficient charging concepts to keep up with the rising demand for electric vehicles. ### For Construction Business professionals in the construction industry need to leverage the sustainable shift in consumer lifestyles to provide planet-friendly, cost-efficient paving solutions that offer minimal maintenance and flexibility. ## Workshop question How can your business introduce a sustainable add-on to consumer lives? ## Trend signals for Mindful Paving Trend score 4.7 out of 10, from popularity 69%, activity 62%, freshness 9%. - Popularity: 69% - Activity: 62% - Freshness: 9% ## Examples of the Mindful Paving trend 4 featured examples from Oct 3, 2018 to Oct 30, 2019. - [Plastic Asphalt](https://www.trendhunter.com/trends/plastic-asphalt): TechniSoil Industrial Attempts to Optimize Plastic Bottles for Road Use (Category: Eco) Implication: Road construction companies may benefit from exploring the use of recycled plastic as a substitute for traditional road-building materials. - [Functional Anti-Flooding Street Tiles](https://www.trendhunter.com/trends/street-tiles): Tredje Natur's Paving System Addresses Urban Problems (Category: Eco) Implication: Companies such as Tredje Natur are driving innovation in architecture and design by offering functional solutions to increasingly relevant environmental challenges. - [Eco-Friendly Paving Solutions](https://www.trendhunter.com/trends/eco-paving): Eco Paving Offers Recycled Rubber Paving for Walkways, Patios & More (Category: Eco) Implication: The construction industry can explore the adoption of sustainable paving solutions, such as Eco Paving's recycled rubber product, to align with eco-conscious consumer demands. - [Revolutionary Vehicle-Charging Concepts](https://www.trendhunter.com/trends/vehiclecharging-concept): 'ELISA' -- a Six-Mile eHighway in Germany, is being tested (Category: Autos) Implication: The electric vehicle market can leverage these vehicle-charging concepts to increase adoption and offer better driving experience to customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)