# Millennial Stay Hotel accommodations are updated with modern offerings. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Dec 2, 2015 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/millennial-stay ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Millennial Stay trend? **Millennial Stay:** Hotels are modernizing their amenities to align with Millennial interests, such as social media. Unafraid to alienate older audiences, this approach seeks to surprise and delight consumers with the offerings of forward-thinking products, services and brands, ultimately creating a vision of the future of hospitality and the way it can collaborate with other industries. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 21 to Nov 26, 2015 - Published: Dec 2, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia ## Themes within the Millennial Stay trend ### Millennial-centric Amenities Hotels are focusing on modernizing their amenities to align with Millennial interests, specifically social media and modern technology. ### Personalized Experiences Hotels are looking to differentiate themselves from traditional hotels by offering personalized experiences, whether it be through innovative technology or romantic packages. ### Emoji Trend Hotels are leveraging emojis as a way to personalize and simplify communication with their guests. ## What the Millennial Stay trend means for industry ### For Hospitality Industry The hospitality industry should focus on updating amenities and offerings to align with Millennial interests to surprise and delight consumers. ### For Travel Industry The travel industry can leverage personalized experiences, whether it be through technology or curated packages, to attract and retain customers. ### For Marketing Industry The marketing industry can embrace trends such as emojis by using them to create personalized and engaging communication with customers. ## Workshop question How can your brand reach the needs and preferences of Millennial consumers? ## Trend signals for Millennial Stay Trend score 4.6 out of 10, from popularity 73%, activity 58%, freshness 8%. - Popularity: 73% - Activity: 58% - Freshness: 8% ## Examples of the Millennial Stay trend 4 featured examples from Jan 21 to Nov 26, 2015. - [Emoji Hotel Services](https://www.trendhunter.com/trends/text-it-get-it): 'Text It Get It' by Aloft Hotels Lets You Text the Front Desk (Category: Tech) Implication: Hotels, resorts, and other hospitality services. - [Breakfast Emoji Keyboards](https://www.trendhunter.com/trends/breakfast-emoji): Holiday Inn Express Turns Morning Meal Items into a Visual Language (Category: Tech) Implication: Hotels and other hospitality industries can create unique and engaging experiences for guests through the use of specialized emojis and visual language keyboards. - [Matchmaking Travel Packages](https://www.trendhunter.com/trends/romantic-hotel-package): Swipe Right is a Romantic W Hotel Package to Connect Singles (Category: World) Implication: Hotels and resorts can capitalize on the trend of matchmaking travel packages by offering packages specifically designed for singles and individuals looking for love. - [Streaming Television Accommodations](https://www.trendhunter.com/trends/marriott-hotel): Marriott Hotel Introduces Netflix, Hulu and Pandora (Category: World) Implication: Hotels can use in-room streaming services to boost customer satisfaction, appeal to younger generations, and stand out in a competitive marketplace. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)