# Millennial Mockery Generation Y consumers look to parody for self-expression & belonging. By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Feb 2, 2013 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/millennial-mockery-generation-y-consumers-look-to-parody-for-selfexpression ## Key Figures - Trend score: 2.8/10 - Evidence articles: 7 ## What is the Millennial Mockery trend? **Millennial Mockery:** The Millennial Generation is associated with many stereotypes, most notably, their distain of adulthood. Often referred to as the "Peter Pan Generation," Millennials have sparked controversy and parody from Generation X as well as their peers. More self-involved than previous generations thanks to social networks like Instagram, Facebook and Twitter, Millennials are a new era of consumers that embrace self-deprecation. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 14, 2009 to Jan 9, 2013 - Published: Feb 2, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Millennial Mockery trend ### Self-Deprecation Millennials are embracing self-deprecation as a form of self-expression and humor, as seen in Lindsay Lohan's eHarmony profile and Kyle Hilton's paper dolls. ### Gender Parodies Parodies of popular television shows and personalities, such as 'Girls' and Justin Bieber, are becoming increasingly popular and offer disruptive innovation opportunities in video and entertainment industries. ### Social Media Promotion Television and movie promotional material, such as the Girls season two posters, are getting savvy with social media, humor, and playful resolutions that engage audiences beyond traditional advertising methods. ## What the Millennial Mockery trend means for industry ### For Entertainment Industry Increasing popularity of gender parodies, as seen in 'Girls' and Justin Bieber spoofs, creates disruptive innovation opportunities in video production and multimedia entertainment. ### For Marketing and Advertising Industry Self-deprecating humor as a form of self-expression and humor, as seen in Lindsay Lohan's eHarmony profile and Kyle Hilton's paper dolls, creates disruptive innovation opportunities in advertising and marketing campaigns. ### For Social Media Industry The humorous and socially relevant promotional material in television and movies, such as the Girls season two posters, creates disruptive innovation opportunities in online promotion and social media marketing. ## Trend signals for Millennial Mockery Trend score 2.8 out of 10, from popularity 50%, activity 25%, freshness 8%. - Popularity: 50% - Activity: 25% - Freshness: 8% ## Examples of the Millennial Mockery trend 7 featured examples from Apr 14, 2009 to Jan 9, 2013. - [Promotional Resolution Posters](https://www.trendhunter.com/trends/girls-season-two): The Girls Season Two Posters Reveal Each Character's Mantra (Category: Social Media) Implication: The use of promotional posters for TV shows has the potential to create strong pre-release hype for the show and increase viewership. - [HBO Girls Paper Dolls](https://www.trendhunter.com/trends/kyle-hilton-cut-outs): The Kyle Hilton Cut-Outs Channels These Favorite Ladies (Category: Pop Culture) Implication: Creating paper dolls based on popular TV shows and movies can increase fan engagement, leading to potential merchandise sales for the entertainment industry. - [Hilarious Gender TV Spoofs](https://www.trendhunter.com/trends/boys-trailer): The 'Boys' Trailer Parodies HBO's 'Girls' to Spectacular Results (Category: Pop Culture) Implication: The growing popularity of parody TV trailers and comedy series for millennials present opportunities for TV and film production companies to create engaging and humorous content. - [Meta-Celebrity Music Parodies](https://www.trendhunter.com/trends/james-franco-boyfriend-parody): James Franco Makes a Justin Bieber Parody Music Video (Category: Pop Culture) Implication: The entertainment industry can leverage meta-celebrity parodies to create unique and entertaining content that resonates with their audience. - [Modern Communication Mishaps](https://www.trendhunter.com/trends/how-to-annoy-millennial): How to Annoy Millennials Comic Depicts a Common Mistake in Voicemails (Category: Pop Culture) Implication: The technology industry can develop new software with innovative features to improve digital communication for all users. - [Self-Deprecating Celebrities](https://www.trendhunter.com/trends/lindsay-lohan-eharmony-profile-parody-funny-or-die): Lindsay Lohan's eHarmony Profile on Funny or Die (Category: Pop Culture) Implication: The entertainment industry can capitalize on the trend of self-deprecating comedy by collaborating with celebrities to produce engaging and humorous content, which can significant… - [Parodied Teen Franchises](https://www.trendhunter.com/trends/gritty-justin-bieber-movie-trailer): The 'Gritty Justin Bieber Movie Trailer' is a Funny Take on His Fame (Category: Pop Culture) Implication: Disruptive innovation opportunity: Explore new approaches to creating satirical content within the film and entertainment industry, offering a unique and comedic spin on popular t… ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Life-Stages - [Mini Clog Collectibles](https://www.trendhunter.com/trends/cars-x-crocs-blind-box) - [Thoughtfully Designed Lunchboxes](https://www.trendhunter.com/trends/glacier-lunchbox) - [Larger-Format Brainteaser Games](https://www.trendhunter.com/trends/kanoodle-party) - [Historical Character Collectibles](https://www.trendhunter.com/trends/polly-pocket-x-american-girl) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)