# Shareable Hospitality Hospitality brands are enhancing word of mouth through social media. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Nov 17, 2016 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/millennial-hospitality ## Key Figures - Trend score: 5.0/10 - Evidence articles: 6 ## What is the Shareable Hospitality trend? **Shareable Hospitality:** With many Millennial consumers viewing shareability as a main selling point when investing in experiences, forward-thinking hospitality brands are introducing amenities and features centered on such types of engagement, whether in the form of communal accommodations or social media-enabled stays. This progression demonstrates that with the service and hospitality industry facing ongoing disruption, more established brands are tasked with investing in the overall value of experiences offered in order to appeal to Millennials and other hard to reach demographics. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 9, 2015 to Nov 16, 2016 - Published: Nov 17, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Shareable Hospitality trend ### Shareable Hospitality Millennial consumers view shareability as a main selling point when investing in experiences and hospitality brands are introducing amenities and features centered on such types of engagement ### Mobile-Connected Hospitality Hospitality brands are leveraging mobile applications to offer unparalleled convenience to their patrons through remotely controlled room facilities and interactive city guides. ### Experiential Hospitality Hospitality brands are designing creative spaces and accommodation options that cater to the needs and desires of the Millennials who prefer interactive and communal experiences. ## What the Shareable Hospitality trend means for industry ### For Hospitality Established hospitality brands must invest in the overall value of experiences offered in order to appeal to Millennials and other hard-to-reach demographics. ### For Social Media Hospitality brands are enhancing word of mouth through social media to appeal to the digitally-savvy Millennial demographic. ### For Travel Hospitality brands are improving the travel experience by leveraging technology and innovative design. ## Workshop question How can you uplevel your social media presence in order to generate more buzz around your brand? ## Trend signals for Shareable Hospitality Trend score 5.0 out of 10, from popularity 73%, activity 69%, freshness 8%. - Popularity: 73% - Activity: 69% - Freshness: 8% ## Examples of the Shareable Hospitality trend 6 featured examples from Nov 9, 2015 to Nov 16, 2016. - [Experiential Hotel Hybrids](https://www.trendhunter.com/trends/experiential-hotel): This Hotel Fuses With the Format of Hostels to Target Millennials (Category: World) Implication: Hotels can adopt the concept of experiential hotel hybrids to attract Millennials and differentiate themselves in the competitive hospitality industry. - [Hyper-Connected Hotels](https://www.trendhunter.com/trends/integrated-hotel): This Integrated Hotel Was Designed to Target the Millennial Demographic (Category: World) Implication: The hospitality industry can capitalize on the trend of interactive accommodations to attract and engage Millennial travelers. - [App-Connected Hotel Rooms](https://www.trendhunter.com/trends/cityhub-hotel): The 'Cityhub Hotel' Lets You Control Room Functions Through an App (Category: World) Implication: Hotels can embrace app-connected features not just to enhance guest experiences, but also to streamline operations and improve efficiency. - [Creative Airline Listings](https://www.trendhunter.com/trends/lufthansa-airbnb-listings): Lufthansa Airbnb Listings are Aiming to Increase Flight Bookings (Category: Marketing) Implication: The Lufthansa Airbnb listings present a disruptive innovation opportunity for airlines to revolutionize their marketing strategies and attract new customers. - [Snapchat Rewards Program Filters](https://www.trendhunter.com/trends/series-of-geofilters): Hospitality Group Starwood Has Launched a Series of Geofilters (Category: World) Implication: Hospitality industry can leverage Geofilter marketing on Snapchat to strengthen their loyalty programs and engage customers. - [Branded Airline Geofilters](https://www.trendhunter.com/trends/travel-filter): Virgin America's Geofilter Frames Selfies with Tinted Airplane Windows (Category: World) Implication: The airline industry has the opportunity to utilize branded geofilters on social media to create a unique brand image and increase brand awareness. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)