# Millennial Franchise When developing their franchises, brands are placing focus on Millennials. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jun 4, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/millennial-franchise ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Millennial Franchise trend? **Millennial Franchise:** Franchise companies are seeking to attract Millennial talent as they recognize this demographic's growing appetite for business. They do so either by catering their entire brand to younger consumers or through launching special programs that call for Millennial participants. ## The consumer insight behind the Millennial Franchise trend Millennials are often identified as being individualistic—as observed through personal brands on social media and beyond—and this independence translates to other facets of one's lifestyle. In the business world, in particular, this attitude is combined with efficiency and productivity, qualities strengthened by the digital age, resulting in a desire to be fully self-sufficient in the workplace. Thus, as Millennials grow into their entrepreneurial spirit, they become determined to launch their own venture. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 28, 2019 to Jun 4, 2020 - Published: Jun 4, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Millennial Franchise trend ### Millennial Entrepreneurship Millennials are identified as individualistic and self-sufficient, driving many to seek entrepreneurship opportunities and prompting franchises to cater to younger generations. ### Exclusive Social Shopping Shoppable show platforms like NTWRK offer exclusive products with scheduled drops and social shopping features to target Gen Z and young Millennial consumers. ### NextGen Franchising Companies like NextGen and Del Taco are targeting Millennials for their franchising programs, competitions, and opportunities, recognizing their interest in owning and operating their own business. ## What the Millennial Franchise trend means for industry ### For Franchising As Millennials seek entrepreneurship opportunities, the franchising industry can cater to younger generations by offering supportive programs and catering to individualistic mindsets. ### For Retail Exclusive social shopping platforms targeting younger generations can disrupt traditional retail by offering unique products and experiences. ### For Food and Beverage Companies like Chill-N Nitrogen Ice Cream and Del Taco can disrupt the food and beverage industry by offering innovative and high-quality products while targeting Millennial audiences for franchising opportunities. ## Workshop question How might your brand's product/service cater to the Millennial demographic? ## Trend signals for Millennial Franchise Trend score 3.8 out of 10, from popularity 63%, activity 43%, freshness 9%. - Popularity: 63% - Activity: 43% - Freshness: 9% ## Examples of the Millennial Franchise trend 4 featured examples from Jun 28, 2019 to Jun 4, 2020. - [Nitrogen Ice Cream Shops](https://www.trendhunter.com/trends/chilln-nitrogen): Chill-N Nitrogen Ice Cream is Launching a National Franchise Program (Category: Business) Implication: As a popular treat enjoyed by people of all ages, the ice cream industry is ripe for disruption and innovation to meet evolving consumer demands. - [Millennial Franchising Opportunities](https://www.trendhunter.com/trends/franchising-opportunities): Del Taco Wants Millennials to Enter Its Franchise System (Category: Business) Implication: The fast food industry can capitalize on the millennial desire for franchise ownership by offering attractive franchising opportunities. - [Shoppable Show Platforms](https://www.trendhunter.com/trends/ntwrk): Gen Z-Targeted NTWRK Shares "Shopping at the Speed of Culture" (Category: Tech) Implication: Opportunity for e-commerce businesses to transform traditional shopping experiences by incorporating entertainment elements. - [Millennial-Targeted Franchising Programs](https://www.trendhunter.com/trends/generation-in-franchising): NextGen Supports a New Generation in Franchising (Category: Business) Implication: NextGen's targeted programs for Millennials offer disruptive innovation opportunities within the franchising industry. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)