# All-In-One Booking The travel industry is creating platforms that leverage combo offerings. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Mar 3, 2017 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/millennial-booking ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the All-In-One Booking trend? **All-In-One Booking:** Booking platforms allow for paired experiences rather than simply offering flight and hotel listings are satisfying the need for unique experiences as well as convenience by allowing consumers to book everything they want all together. With Millennials specifically having a greater interest in travel experiences than previous generations, the travel industry is adapting to cater directly to this growing interest. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 30, 2016 to Mar 3, 2017 - Published: Mar 3, 2017 - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the All-In-One Booking trend ### All-In-One Booking The rise of booking platforms that leverage combo offerings is satisfying the need for unique experiences ### Relationship-Based Hotel Searches Companies are creating search options for couples looking for hotels that are less discriminating of their official status ### Independent Hotel-Booking Platforms Booking platforms are catering to the needs of millennial travelers by providing a selection of independent hotels that only offer essentials ## What the All-In-One Booking trend means for industry ### For Travel Technology The travel industry is utilizing technology to offer unique and convenient booking experiences for consumers ### For Hospitality The hospitality industry is adapting to cater to the needs of millennial travelers by providing affordable accommodations with essential amenities ### For Music Entertainment The booking industry is catering to the needs of millennial travelers by offering curated vacation experiences that revolve around music and entertainment ## Workshop question How can your brand meet the growing consumer desire for curation and convenience? ## Trend signals for All-In-One Booking Trend score 4.3 out of 10, from popularity 67%, activity 55%, freshness 8%. - Popularity: 67% - Activity: 55% - Freshness: 8% ## Examples of the All-In-One Booking trend 5 featured examples from Apr 30, 2016 to Mar 3, 2017. - [Music-Focused Travel Platforms](https://www.trendhunter.com/trends/travel-together): Travel Together Combines Flights and Hotels with Entertainment (Category: World) Implication: Disruptive innovation opportunity: Develop innovative technologies or services that enhance the travel experience, such as virtual reality tours or personalized trip planning AI. - [Comprehensive Travel Apps](https://www.trendhunter.com/trends/google-trips): The Google Trips App Makes It Easier to Book Vacations on a Smartphone (Category: Tech) Implication: The travel and tourism industry can benefit from comprehensive travel apps by integrating features into their existing platforms or creating new platforms to better compete in the… - [All-In-One Travel Apps](https://www.trendhunter.com/trends/sygic): Sygic's Trip-Planning GPS App Inspires, Handles Bookings and More (Category: Tech) Implication: Companies focusing on travel technology can innovate and create all-in-one travel apps to cater to the needs of modern travelers. - [Independent Hotel-Booking Platforms](https://www.trendhunter.com/trends/zen-rooms): ZEN Rooms Caters to the Needs of Millennial Travelers (Category: World) Implication: The hospitality industry can embrace ZEN Rooms' model to cater to millennial travelers who prioritize simplicity and affordability. - [Relationship-Based Hotel Searches](https://www.trendhunter.com/trends/romantic-hotels): Indian Hotel Booking Platform Helps Couples Find Romantic Hotels (Category: Lifestyle) Implication: The hospitality industry can capitalize on the trend of relationship-based hotel searches by creating customized packages and services that cater to couples seeking romantic exper… ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)