# Milky Care Milk-based hair care products become increasingly popularized. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 26, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/milky-care ## Key Figures - Trend score: 2.2/10 - Evidence articles: 4 ## What is the Milky Care trend? **Milky Care:** Milk-based, or seemingly milky, products designed for the hair are becoming increasingly popular as brands seek out ways to position their items ahead of their competition. The use of the term "milky" creates automatic associations with moisture, and caters to consumers seeking maximum effectiveness with minimal effort in their self-care efforts. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 15, 2017 to Apr 25, 2018 - Published: Apr 26, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Milky Care trend ### Milk-based Hair Care Hair care products infused with milk or milk-like ingredients are on the rise as consumer interest in natural and plant-based personal care grows. ### Leave-in Conditioner Sprays Convenient leave-in hair conditioning sprays that promise to provide multiple benefits such as detangling, repair, and hydration are gaining popularity among consumers. ### Restorative Ingredients Haircare products featuring restoring ingredients like maple, coconut milk, fennel seed extract, and castor oil are in demand by consumers looking to nourish and repair their hair. ## What the Milky Care trend means for industry ### For Personal care industry Companies that produce personal care products should incorporate more natural and restorative ingredients in their hair care products to meet consumer demand for hair care that is gentle and effective. ### For Retail industry Retailers should stock a variety of leave-in hair conditioner sprays and other innovative hair care items to appeal to consumers who are looking for products that are convenient, effective, and natural. ### For Beauty industry Beauty salons and hair care professionals should offer a range of restorative hair care treatments using ingredients like coconut milk, maple, and castor oil to meet the needs of customers looking for natural and effective hair care solutions. ## Workshop question Consider a key term your brand could leverage to change or enhance the perception of its product/service. ## Trend signals for Milky Care Trend score 2.2 out of 10, from popularity 34%, activity 25%, freshness 8%. - Popularity: 34% - Activity: 25% - Freshness: 8% ## Examples of the Milky Care trend 4 featured examples from Dec 15, 2017 to Apr 25, 2018. - [Coconut Milk-Infused Hair Products](https://www.trendhunter.com/trends/creme-of-nature): The Creme of Nature Natural Coconut Milk Collection is Balanced (Category: Fashion) Implication: Beauty and personal care brands can pursue natural and coconut milk-based hair products to tap into the growing demand for clean, sustainable, and natural ingredients. - [Lightweight Leave-In Conditioners](https://www.trendhunter.com/trends/earths-nectar): Nourish by Earth's Nectar is Infused with Vitamins (Category: Fashion) Implication: Opportunity for disruptive innovation in the beauty and personal care industry to meet the demand for natural, lightweight hair care products. - [Versatile Hair-Conditioning Milks](https://www.trendhunter.com/trends/25-miracle-milk): Mizani's '25 Miracle Milk' Provides the Hair with 25 Benefits (Category: Fashion) Implication: Opportunity for disruptive innovation in the haircare industry by developing versatile hair-conditioning products like leave-in conditioners and heat protection sprays. - [Restorative Maple Haircare](https://www.trendhunter.com/trends/restoring-hair-care): Garnier's Whole Blends Restoring Haircare Features Castor Oil and Maple (Category: Fashion) Implication: The haircare industry can benefit from incorporating natural ingredients and unique fragrances into their products which will appeal to consumers who are looking for both function… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)