# Milk-Made Clothing made from milk aims to mitigate global textile waste. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 8, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/milkmade ## Key Figures - Trend score: 4.9/10 - Evidence articles: 4 ## What is the Milk-Made trend? **Milk-Made:** Trend – Emerging fashion brands are aiming to counter some of the damage done by fast fashion with textiles made from biodegradable ingredients, such as milk. These more sustainable clothing options are friendlier to the environment due to their reuse of milk waste and biodegradability. ## The consumer insight behind the Milk-Made trend With consumers becoming more aware and active in their concerns for the environment, they're slowly changing their purchase decisions in order to lessen their ecological impact–however, this shift comes with difficulties due to the lack of ubiquitous sustainable options in the fashion industry. What consumers require from brands is that their changing habits are being met with quality products that ease the process of transitioning to a lower-impact lifestyle. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 15 to Aug 9, 2019 - Published: Aug 8, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Milk-Made trend ### Sustainable Fashion Emerging fashion brands are creating textiles made from sustainable ingredients like milk and plant-based sources in an effort to reduce textile waste and lessen the environmental impact of fast fashion. ### Natural Material Clothing Clothing brands are creating fashion from natural, eco-friendly materials like milk protein, seaweed, eucalyptus, bamboo, and cotton to create clothing that is high-quality, sustainable, and comfortable. ### Biodegradable, Compostable Footwear Footwear manufacturers are producing shoes that are 100% animal-free and created using sustainable, biodegradable materials such as kenaf fibers, pineapple husks, and hevea milk to offer consumers eco-friendly fashion options. ## What the Milk-Made trend means for industry ### For Fashion Industry The fashion industry can take advantage of the consumer shift toward more eco-friendly fashion options by developing sustainable textiles, clothing, and accessories to meet the growing demand. ### For Footwear Industry The footwear industry can capitalize on eco-friendly footwear made from sustainable materials to offer consumers shoes that are comfortable, stylish, and have a low environmental impact. ### For Sustainable Manufacturing Manufacturing companies can explore the use of sustainable materials to produce clothing, footwear, and accessories to create a more eco-friendly production process. ## Workshop question In what way could your brand help mitigate global environmental issues? ## Trend signals for Milk-Made Trend score 4.9 out of 10, from popularity 78%, activity 61%, freshness 8%. - Popularity: 78% - Activity: 61% - Freshness: 8% ## Examples of the Milk-Made trend 4 featured examples from Jun 15 to Aug 9, 2019. - [Milk-Made T-Shirts](https://www.trendhunter.com/trends/limitless-milk-shirt): The Mi Terro 'Limitless Milk Shirt' is Crafted Using Dairy Waste (Category: Eco) Implication: The fashion industry can explore milk-made shirts as a way to embrace sustainability and differentiate their brands. - [Sophisticated Milk-Infused Apparel](https://www.trendhunter.com/trends/wellnesswear-collection): BackLabel Recently Unveiled its New Wellnesswear Collection (Category: Luxury) Implication: Opportunity for fashion retailers to cater to consumers seeking garments made from natural materials, providing a wide range of eco-conscious clothing options. - [Sustainable Plant-Based Sneakers](https://www.trendhunter.com/trends/native-plant-shoe): The Native Plant Shoe is 100% Animal-Free and Biodegradable (Category: Eco) Implication: Opportunity for the footwear industry to explore and incorporate sustainable plant-based materials for more eco-friendly and biodegradable products. - [Sustainable Milk-Made Apparel](https://www.trendhunter.com/trends/antonella-bellina): Designer Antonella Bellina Makes Clothing From Milk Proteins (Category: Social Good) Implication: The fashion industry can explore the use of milk proteins as a sustainable alternative to traditional fabrics, creating disruptive opportunities for eco-friendly clothing brands. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)