# Militant Appeal New commodities aim to serve patriotic consumers. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published May 30, 2016 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/militant-appeal ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Militant Appeal trend? **Militant Appeal:** While American politicians flip-flop on the issue of war, Millennials take a rebellious stance using their bodies as billboards to promote personal beliefs of patriotism. Exposure to heart-wrenching events during the age of terrorism forced brands to address crisis by equipping consumers with products of Americana pride and nationalistic honor. This shift in consumer desire for antiquated liberal expression resonates with the younger demographic because even the oldest Millennials came of age as the U.S was partaking in armed conflict overseas. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 5, 2015 to May 27, 2016 - Published: May 30, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Militant Appeal trend ### Patriotic Fashion Brands are creating patriotic fashion products that resonate with consumers looking to show nationalistic honor and Americana pride. ### Military-Inspired Marketing Brands are using military imagery and inspiration to promote products and campaigns, tapping into patriotic sentiment and honoring the sacrifice of military personnel. ### Military-Supporting Business Model Companies are making a difference by creating business models that provide opportunities for military personnel and their families, such as portable careers for military spouses and employing veterans. ## What the Militant Appeal trend means for industry ### For Fashion Fashion brands are creating patriotic items, such as military-inspired apparel, in response to consumer demand. ### For Marketing Marketing campaigns that utilize military imagery and themes can strike a chord with consumers, especially those with patriotic sentiment. ### For Social Impact Companies that support veterans and the families of military personnel through innovative business models have the potential to make a significant impact and create a loyal customer base. ## Workshop question How can your brand better advocate for the causes your customers care about? ## Trend signals for Militant Appeal Trend score 3.2 out of 10, from popularity 34%, activity 53%, freshness 8%. - Popularity: 34% - Activity: 53% - Freshness: 8% ## Examples of the Militant Appeal trend 5 featured examples from Oct 5, 2015 to May 27, 2016. - [Sultry Military Fashion](https://www.trendhunter.com/trends/anthony-vaccarello-spring): The Anthony Vaccarello Spring Line Brought Sexy Militant Apparel to Milan (Category: Fashion) Implication: Opportunity for disruptive innovation in the fashion industry to create military-inspired apparel for both daywear and eveningwear. - [Utilitarian Beard Oil Branding](https://www.trendhunter.com/trends/bohica): Bohica is a Patriotic Men's Grooming Range Made in America (Category: Fashion) Implication: Cosmetics companies can explore the untapped market of veteran consumers by creating products and branding that align with their values and experiences. - [Military Spouse-Designed Handbags](https://www.trendhunter.com/trends/r-riveter): The R. Riveter Bags are Inspired by the American Military (Category: Social Good) Implication: Opportunity for fashion brands to collaborate with military spouses to create unique and meaningful accessories. - [Military-Honoring Sports Apparel](https://www.trendhunter.com/trends/hoops-for-troops): The NBA's 'Hoops for Troops' Campaign Features Patriotic T-Shirts (Category: Social Good) Implication: Sports apparel companies can create collections that honor military service members and donate a portion of sales to charitable organizations. - [Female Veteran Clothing Collections](https://www.trendhunter.com/trends/lady-brigade): The Lady Brigade Line Features Patriotic Clothing for Veterans (Category: Fashion) Implication: Disruptive innovation opportunity to create specialized clothing lines to cater to the fashion needs of female veterans. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)