# Milestone Social The competitive older Millennial is satiated with adult achievement-sharing sites. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Aug 24, 2018 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/milestone-social ## Key Figures - Trend score: 3.4/10 - Evidence articles: 6 ## What is the Milestone Social trend? **Milestone Social:** The Millennial generation is the largest in North American history; Trend Hunter splits the group into micro generations, identifying the 'Pro Millennial' as the oldest. The Pro Millennial uses social media more competitively than other Millennial groups as it entered into their lives during early adulthood when future planning was already a focus. Social media sites that enable milestone sharing appeal to this generation as they provide an opportunity to share more meaningful content they can be proud of. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 26, 2016 to Jun 12, 2018 - Published: Aug 24, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Milestone Social trend ### Milestone Sharing Social Sites Social media sites that enable milestone sharing appeal to the Pro Millennial generation as they provide an opportunity to share more meaningful content they can be proud of. ### Privacy-Preserving Personal Memory Apps Apps such as MyBabyBio let parents share personal moments of their children's development with family and friends while allowing them to keep their privacy. ### Virtual Reality Personal Memories Facebook's VR Memories feature presents personal photos and videos in a virtual 3D space, creating an immersive and magical experience. ## What the Milestone Social trend means for industry ### For Social Media Social media sites can offer new milestone sharing opportunities for users to create more authentic and meaningful content. ### For Personal Data Privacy Apps and technologies that allow users to keep their personal moments private while still sharing with close family and friends can create an opportunity for disruptive innovation in the data privacy industry. ### For Virtual Reality Technology Virtual reality advancements that turn personal memories into an immersive experience can disrupt the way we interact and reminisce with our personal memories. ## Workshop question How are you appealing to the Pro Millennial's competitive nature? ## Trend signals for Milestone Social Trend score 3.4 out of 10, from popularity 47%, activity 46%, freshness 8%. - Popularity: 47% - Activity: 46% - Freshness: 8% ## Examples of the Milestone Social trend 6 featured examples from Jul 26, 2016 to Jun 12, 2018. - [Slim Proposal-Streaming Cases](https://www.trendhunter.com/trends/thin-engagement-ring-box): This Thin Engagement Ring Box Broadcasts Proposals to Social Media (Category: Fashion) Implication: The jewelry industry can explore innovative packaging designs that prioritize convenience and contemporary aesthetics. - [VR Personal Memories](https://www.trendhunter.com/trends/facebook-vr-memories): The Facebook VR Memories Feature Presents Photos in a 3D Space (Category: Tech) Implication: The use of VR technology and AI towards personalization in social media experiences presents opportunities for companies to enhance user engagement and retention. - [Familial Memory Diary Apps](https://www.trendhunter.com/trends/baby-diary): The 'MyBabyBio' Online Baby Diary Keeps Memories Private and Secure (Category: Tech) Implication: 'MyBabyBio' falls within the growing industry of apps specifically designed to assist parents in raising their children. - [Social Investment-Sharing Platforms](https://www.trendhunter.com/trends/moneygoat): 'MoneyGoat' Helps Users Share Tips and Info for Easy Investing (Category: Lifestyle) Implication: Developing innovative platforms that enable users to connect, share investment knowledge, and access quality information for more informed investing decisions. - [Corporate Culture Social Media](https://www.trendhunter.com/trends/corporate-social-media): Pandora Shows Its Organizational Culture On Twitter (Category: Business) Implication: Pandora's Twitter account offers insight into the corporate culture of the jewelry retail industry, providing an opportunity for other companies in the sector to differentiate the… - [Wedding-Rating Sites](https://www.trendhunter.com/trends/wedding-stories): 'Hell of a Wedding' Lets Users Anonymously Vote on Wedding Stories (Category: Lifestyle) Implication: The development of tools, platforms, and services that allow for simplified planning, execution, and rating of wedding events. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Nostalgic Dating App Campaigns](https://www.trendhunter.com/trends/hily-dating) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)