# Microwavable Indulgence Microwavable snacks and desserts merge convenience with indulgence. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Feb 28, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/microwavable-indulgence ## Key Figures - Trend score: 3.1/10 - Evidence articles: 7 ## What is the Microwavable Indulgence trend? **Microwavable Indulgence:** In contrast to the rise of healthy frozen meals on the market, microwavable snacks and desserts offer consumers a convenient way to indulge. This shift follows the trend of consumers dining alone more frequently, merging convenience with the solo dining experiences that many have grown accustomed to. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 18, 2017 to Jun 13, 2019 - Published: Feb 28, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Microwavable Indulgence trend ### Microwave-Friendly Foods Microwave-friendly foods that allow consumers to cut down on prep time and cooking are becoming increasingly popular. ### Single-Serve Snacks and Treats Single-serve snacks and treats are gaining popularity, specifically among millennials and gen Z consumers. ### Indulgent Convenience Convenience is merging with indulgence in the form of microwavable snacks and desserts. ## What the Microwavable Indulgence trend means for industry ### For Frozen Foods The frozen food industry can capitalize on consumers' desire for microwave-friendly snacks and treats. ### For Packaged Foods The packaged food industry can respond to the trend of single-serve snacks by offering more individual portions of their products. ### For Baked Goods The baked goods industry can explore the market for quick and easy microwavable desserts and treats. ## Workshop question How could your brand’s products or services meet the consumer's need for small indulgences? ## Trend signals for Microwavable Indulgence Trend score 3.1 out of 10, from popularity 43%, activity 42%, freshness 8%. - Popularity: 43% - Activity: 42% - Freshness: 8% ## Examples of the Microwavable Indulgence trend 7 featured examples from Jan 18, 2017 to Jun 13, 2019. - [Microwaveable Dessert Cups](https://www.trendhunter.com/trends/dessert-in-a-cup): Miss Jones Baking Co. Launched a Vibrant 'Dessert in a Cup' Range (Category: Lifestyle) Implication: Opportunity for baking mix brands to create innovative, single-serve dessert options for consumers. - [Frozen Grilled Cheese Turnovers](https://www.trendhunter.com/trends/frozen-grilled-cheese): Velveeta's Stuffed Grilled Cheese Snacks are Microwave-Friendly (Category: Lifestyle) Implication: The frozen food industry can explore new product concepts by capitalizing on the demand for quick and easy, microwaveable options like Velveeta's frozen grilled cheese snacks. - [Microwavable Baked Snacks](https://www.trendhunter.com/trends/mug-treats): The Betty Crocker 'Mug Treats' Make Cakes, Cookies, Muffins and Brownies (Category: Lifestyle) Implication: Chance for food manufacturers to expand their product lines with microwavable baked snacks. - [Microwavable Egg Bites](https://www.trendhunter.com/trends/microwavable-egg-bites): Three Bridges Cheese & Uncured Bacon Egg Bites are Ready in 60 Seconds (Category: Lifestyle) Implication: There is an opportunity for food delivery services to partner with companies producing microwavable breakfast foods to offer convenient breakfast options to consumers. - [Microwaveable Cookie Cakes](https://www.trendhunter.com/trends/chocolate-chip-cookie-cake): Duncan Hines' Perfect Size Chocolate Chip Cookie Cake is Compact (Category: Lifestyle) Implication: The growth of microwaveable baking kits creates new opportunities for baking supply companies to offer convenient and easy-to-use products to consumers. - [Microwaveable Cake Desserts](https://www.trendhunter.com/trends/freshly-baked-cake): The Duncan Hines Perfect Size for 1 Freshly Baked Cake Mixes are Tasty (Category: Lifestyle) Implication: Opportunity for food and beverage companies to develop and market microwaveable dessert products that cater to time-conscious consumers and those living alone. - [Breaded Macaroni Bites](https://www.trendhunter.com/trends/coles-middles): Cole’s 'Middles' are Frozen, Cheese-Filled Bread Snacks (Category: Lifestyle) Implication: The frozen food industry has room for disruptive innovation in portable, convenient and unique snacks, such as Cole's Middles bread bites with macaroni and cheese filling. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)