# Micronutrient Marketing The term "micronutrient" is increasingly being employed to imply health. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 6, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/micronutrient-marketing ## Key Figures - Trend score: 3.3/10 - Evidence articles: 6 ## What is the Micronutrient Marketing trend? **Micronutrient Marketing:** Micronutrients are essentially the minerals and vitamins found in natural foods that are vital for human health, and the term is now being used to describe ingredients in both food and beauty-related products as a health conscious consumer-targeted buzzword. The adoption of the term "micronutrient" in the branding and marketing of products offers consumers the distinction they desire from their purchase decisions, without having to alter the product's, or its accompanying campaign's, intended purpose. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 7, 2016 to Dec 6, 2017 - Published: Dec 6, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Micronutrient Marketing trend ### Micronutrient-Infused Products Consumers seek out ingredients rich in micronutrients, leading brands to incorporate them into food and beauty products. ### Drinkable Supplements The trend towards drinkable supplements is driven by the appeal of easy-to-consume and fast-absorbing formulas. ### Fragrance-Free Skincare Skin sensitivity concerns have led brands to create fragrance-free products, with ingredients that are nourishing and promote good skin health. ## What the Micronutrient Marketing trend means for industry ### For Food and Beverage Food and beverage companies can incorporate micronutrients into their products to appeal to health-conscious consumers. ### For Beauty and Personal Care Beauty and personal care brands can create drinkable supplements and topical products that offer fast absorption and nourishment for the skin. ### For Wellness and Health The trend towards micronutrient-infused and drinkable products appeals to consumers who prioritize health and wellness in their lifestyle. ## Workshop question How can your brand create a specific distinction around one of its products/services, without having to alter the fundamentals of that product/service? ## Trend signals for Micronutrient Marketing Trend score 3.3 out of 10, from popularity 46%, activity 44%, freshness 8%. - Popularity: 46% - Activity: 44% - Freshness: 8% ## Examples of the Micronutrient Marketing trend 6 featured examples from Sep 7, 2016 to Dec 6, 2017. - [Isolated Micronutrient Vegetable Juices](https://www.trendhunter.com/trends/drink-your-veggies): Drink Your Veggies Offers a Healthy Alternative to Juices (Category: Lifestyle) Implication: Juice manufacturers can capitalize on the trend towards healthier drink options by incorporating more vegetable-based products into their line-up. - [Savory-Sweet Seaweed Snacks](https://www.trendhunter.com/trends/seaweed-thins): gimMe's Seaweed Thins are Crispy, Flavorful and Protein-Rich Treats (Category: Lifestyle) Implication: The gimMe Seaweed Thins contribute to the evolving snack foods industry by providing a unique and nutritious option for consumers. - [Anti-Inflammatory Skincare Collections](https://www.trendhunter.com/trends/antiinflammatory-skincare): Marie Veronique Created Solutions with a Holistic Facialist (Category: Fashion) Implication: The skincare industry has opportunities to develop more anti-inflammatory products that use holistic and biomimetic approaches to reduce inflammation and balance the skin's microb… - [Drinkable Skincare Supplements](https://www.trendhunter.com/trends/skincare-supplements): Skinade's Elixir is Powered by Liquid Collagen and Micronutrients (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate drinkable skincare supplements into existing skincare routines, providing an alternative and potentially more effective approach to im… - [Fragrance-Free Micronutrient Masks](https://www.trendhunter.com/trends/marie-veronique): This Marie Veronique Mask is Branded as a "Topical Supplement" (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporating fragrance-free formulas, topical supplement positioning, and plant-based ingredients in skincare lines to cater to specific consum… - [Micronutrient Nut Butters](https://www.trendhunter.com/trends/flax-seeds): The Barney Butter Almond Butter is Flavored with Honey and Flax Seeds (Category: Lifestyle) Implication: The food and beverage industry can explore the opportunity to create innovative products that incorporate superfoods into nut butters to cater to health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)