# Micronutrient Beauty Micronutrients are used to market edible and topical cosmetic items. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 14, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/micronutrient-beauty ## Key Figures - Trend score: 4.1/10 - Evidence articles: 6 ## What is the Micronutrient Beauty trend? **Micronutrient Beauty:** Ingestible and topical skincare items are being infused and labeled with “micronutrients,” the various vitamins and minerals that are required to maintain health. “Micronutrient” functions as an umbrella term that can be used to imply the nutrient-rich ingredients in these cosmetic products. ## The consumer insight behind the Micronutrient Beauty trend As consumers become increasingly concerned about their health, their knowledge of the ingredients required to maintain it grows. The term “micronutrient,” from a branding perspective, is able to establish trust for the products that consumers choose to purchase to maintain their physical appearances. This follows an overall arc that consumers have followed, where the "natural" associations they make with food-based skincare ingredients give them more confidence that they're not doing harm to their skin when going through their self-care routines. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 11, 2017 to Apr 8, 2020 - Published: Oct 14, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Micronutrient Beauty trend ### Micronutrient-infused skincare The trend of infusing skincare with micronutrients continues to grow as consumers seek out products that are not harmful to their skin. ### Nutritional supplements for skincare Consumers are increasingly turning to nutritional supplements, in drinkable or powdered form, to support their overall health and improve the appearance of their hair, skin, and nails. ### Functional food with essential micronutrients Functional food, like chocolate bites infused with essential micronutrients, is becoming increasingly popular as people look for easy and enjoyable ways to consume the nutrients they need. ## What the Micronutrient Beauty trend means for industry ### For Skincare Skincare professionals can take advantage of the trend of micronutrient-infused skincare to create products that are effective and promote health. ### For Nutritional supplements The nutritional supplement industry can leverage the trend of consumers seeking out supplements to support their hair, skin, and nails. ### For Functional food Companies in the food industry can innovate by creating functional foods and snacks that are infused with essential micronutrients to enhance overall health. ## Workshop question How could your brand use branding to establish trust from consumers? ## Trend signals for Micronutrient Beauty Trend score 4.1 out of 10, from popularity 66%, activity 49%, freshness 9%. - Popularity: 66% - Activity: 49% - Freshness: 9% ## Examples of the Micronutrient Beauty trend 6 featured examples from Nov 11, 2017 to Apr 8, 2020. - [Drinkable Anti-Aging Shots](https://www.trendhunter.com/trends/aethern): AETHERN's Beauty Supplement Takes the Form of an Easy-to-Drink Elixir (Category: Lifestyle) Implication: Beauty companies can create similar supplement products with specialized blends targeting skin health and beauty. - [Vitamin-Enriched Chocolate Bites](https://www.trendhunter.com/trends/functional-dark-chocolate): Sourse Makes Functional Chocolate Infused with Vitamin B12 (Category: Lifestyle) Implication: Food and beverage companies can explore the development of functional chocolates to cater to health-conscious consumers seeking convenient and enjoyable ways to consume vitamins. - [Anti-Inflammatory Skincare Collections](https://www.trendhunter.com/trends/antiinflammatory-skincare): Marie Veronique Created Solutions with a Holistic Facialist (Category: Fashion) Implication: The skincare industry has opportunities to develop more anti-inflammatory products that use holistic and biomimetic approaches to reduce inflammation and balance the skin's microb… - [Rebalancing Travel Supplements](https://www.trendhunter.com/trends/micronutrient-supplements): Local Time's Micronutrient Supplements Help to Combat Jet Lag (Category: World) Implication: The travel industry can benefit from offering wellness supplements that help combat the negative impact of travel on the body, while enhancing travel experiences. - [Powdered Micronutrient Supplements](https://www.trendhunter.com/trends/skinfusion): SkInfusion is an Energy-Enhancing Powdered Supplement (Category: Lifestyle) Implication: An opportunity to develop more advanced supplements for athletes that are specifically designed to enhance energy, performance and overall wellness. - [Fragrance-Free Micronutrient Masks](https://www.trendhunter.com/trends/marie-veronique): This Marie Veronique Mask is Branded as a "Topical Supplement" (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporating fragrance-free formulas, topical supplement positioning, and plant-based ingredients in skincare lines to cater to specific consum… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)