# Microbrew Mimicry Non-alcoholic beverages borrow tips from craft beer. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Dec 15, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/microbrew-mimicry ## Key Figures - Trend score: 2.4/10 - Evidence articles: 6 ## What is the Microbrew Mimicry trend? **Microbrew Mimicry:** Non-alcoholic beer is following the patterns seen in the alcohol space by inheriting branding, marketing, and even flavor cues from craft beer. This speaks to the sober consumer's desire to participate in the culture of alcohol beyond its social implications. This signifies the strength of creating a cultural connection, as opposed to simply satisfying a need. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 10, 2015 to Apr 29, 2017 - Published: Dec 15, 2016 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Microbrew Mimicry trend ### Craft Beer Branding As alcoholic beverages and non-alcoholic beverages borrow tips from craft beer, branding from microbrewed beer can be incorporated in non-alcoholic drinks to appeal to a wider range of consumers. ### Demand for Non-alcoholic Beverages As traditional alcoholic brands release non-alcoholic versions, it suggests a change in consumer preferences and demands for refreshing non-alcoholic drinks made with fresh, seasonal ingredients. ### Craft Tonic Mixers The trend in non-alcoholic craft tonic mixers introduces experimental and adventurous flavors to accompany different types of alcohol such as gin and vodka, creating opportunities around pairing non-alcoholic beverages with spirits. ## What the Microbrew Mimicry trend means for industry ### For Beverage Industry Beverage manufacturers can innovate by incorporating branding cues, tapping into seasonal ingredients, and incorporating adventurous flavor profiles. ### For Restaurant Industry Restaurants can attract sober consumers and take advantage of the non-alcoholic beverage trend by offering a range of non-alcoholic drinks alongside traditional ones. ### For Retail Industry Retailers can capitalize on the growing demand for nonalcoholic drinks by offering unique and exciting options, as well as emphasizing the quality of ingredients and the health benefits of these products. ## Workshop question How can your brand build a deeper cultural connection? Considering borrowing themes from similar industries, which come to mind? ## Trend signals for Microbrew Mimicry Trend score 2.4 out of 10, from popularity 32%, activity 33%, freshness 8%. - Popularity: 32% - Activity: 33% - Freshness: 8% ## Examples of the Microbrew Mimicry trend 6 featured examples from Mar 10, 2015 to Apr 29, 2017. - [Non-Alcoholic Ginger Beers](https://www.trendhunter.com/trends/non-alcoholic-beer): Buderim's Non-Alcoholic Beer is Powered by Carbonated Water and Ginger (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate the production of non-alcoholic beers into craft breweries to expand their product offerings and appeal to a wider customer base. - [Easygoing Tea Bottles](https://www.trendhunter.com/trends/bottled-tea): Talent Tee's Bottled Tea Beverages Are Packaged Like Beer (Category: Lifestyle) Implication: The tea packaging industry can explore new approaches inspired by other beverage industries, such as beer packaging, to create unique and visually appealing products. - [Microbrewed Soda Branding](https://www.trendhunter.com/trends/soda-branding): Gothenburg Soda is a Swedish Drink Boasting Youthful Packaging (Category: Lifestyle) Implication: The success of Gothenburg Soda suggests potential for non-alcoholic beverage producers to enter the craft soda market. - [Alcohol-Free Brews](https://www.trendhunter.com/trends/nonalcoholic-beer): Budweiser's 'Prohibition Brew' is the Brand's First Non-Alcoholic Beer (Category: Lifestyle) Implication: The beverage industry is being impacted by the growing demand for non-alcoholic drinks. - [Non-Alcoholic Malt Beverages](https://www.trendhunter.com/trends/alcohol-free-drink): Hillsburg's Alcohol-Free Drink Range Emphasizes Vibrant Fruit Flavors (Category: Lifestyle) Implication: Beverage manufacturers have an opportunity to expand their non-alcoholic product lines and appeal to health-conscious consumers by creating natural and additive-free drinks with u… - [Non-Alcoholic Craft Tonics](https://www.trendhunter.com/trends/tonic-drinks): These Top Note Tonic Drinks Introduce Reinterpreted Classics (Category: Lifestyle) Implication: The beverage industry can explore opportunities to create and market non-alcoholic craft tonics as a premium alternative to traditional mixers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)