# Micro Saving Apps use micro payments to invest and pay down debts. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 13, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/micro-saving ## Key Figures - Trend score: 2.5/10 - Evidence articles: 6 ## What is the Micro Saving trend? **Micro Saving:** Brands are offering financial apps that allow users to invest, save or reduce debts with small sums of money. This shift comes as consumer debt in the U.S. remains higher than it has ever been, and the majority of Americans fear stock markets–in part due to past experiences with financial crises, and a lack of education in the subject. The use of micro investment, debt reduction and saving apps resolves the intimidating nature of growing financial portfolios by removing reluctance-evoking barriers, including high risks and steadfast commitment. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 28, 2017 to Sep 11, 2018 - Published: Feb 13, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Micro Saving trend ### Micro-Investment The availability of financial apps that allow users to invest, save or reduce debts with small sums of money. ### Spare-Change Investment Platforms New platforms utilizing spare change from everyday purchases to invest in cryptocurrencies. ### Automated Investment Solutions Platforms that enable automatic and noninvasive micro investment for those who can't afford to invest large sums. ## What the Micro Saving trend means for industry ### For Finance Industry Innovative financial apps are changing the way people save, invest, and reduce debt. ### For Cryptocurrency Industry New platforms are enabling more people to invest in cryptocurrencies and turn spare change into valuable investments. ### For Fintech Industry Innovative fintech solutions are providing simpler and more accessible financial options to consumers. ## Workshop question How can your business reduce some of the barriers associated with customers committing to its brand? ## Trend signals for Micro Saving Trend score 2.5 out of 10, from popularity 45%, activity 22%, freshness 8%. - Popularity: 45% - Activity: 22% - Freshness: 8% ## Examples of the Micro Saving trend 6 featured examples from Apr 28, 2017 to Sep 11, 2018. - [Micro-Investment Finance Apps](https://www.trendhunter.com/trends/bundil): 'Bundil' Automatically Invests Your Space Change in Cryptocurrency (Category: Lifestyle) Implication: The fintech industry is well-positioned to take advantage of the trend of automated micro-investment by developing new products and solutions for consumers looking to invest their… - [Spare Change Investment Apps](https://www.trendhunter.com/trends/coinflash): 'Coinflash' Uses Your Change to Purchase Ethereum (Category: Lifestyle) Implication: The fintech industry can utilize spare change investment apps to provide innovative solutions for individuals looking to invest in cryptocurrencies. - [Debt-Reducing Apps](https://www.trendhunter.com/trends/pay-down-debt): The 'Cents' App Uses Spare Change to Pay Down Debt You've Accumulated (Category: Tech) Implication: The Fintech industry can develop new apps and tools to help users pay down debt. - [Micro Investment Cryptocurrency Platforms](https://www.trendhunter.com/trends/micro-investment): Startup Crumbs Helps Small Sums Become Cryptocurrency (Category: Business) Implication: Disruptive innovation opportunity: Develop innovative fintech solutions that enhance accessibility and convenience for micro-investments in cryptocurrencies. - [Spare Change-Saving Loan Apps](https://www.trendhunter.com/trends/changed-app): The ChangEd App Uses Spare Change to Pay Off Student Loans (Category: Lifestyle) Implication: Companies in the fintech industry can explore ways to integrate spare change-saving features into their existing products or develop new solutions for debt repayment and saving. - [Spare Change Investment Platforms](https://www.trendhunter.com/trends/coinseed): 'Coinseed' Lets You Invest Change in Cryptocurrencies (Category: Lifestyle) Implication: Platforms like 'Coinseed' tap into the fintech industry with their spare change investment solution. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)