# Micellar Tresses Micellar water is more frequently incorporated into hair products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 29, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/micellar-tresses ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Micellar Tresses trend? **Micellar Tresses:** The popularity of micellar water in skin care products has leaked over to the haircare world, with brands offering both wet and dry hair products that contain this oil and water-based ingredient. Adopting this star ingredient from an adjacent industry allows the hair care world to appeal to a range of consumers well-versed in micellar's benefits, with the added benefit of enhanced functionality in the products themselves. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 15, 2017 to May 3, 2018 - Published: May 29, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Micellar Tresses trend ### Micellar Hair Care Products Micellar water is being incorporated into hair care products as a gentle cleansing and nourishing ingredient. ### Incorporating Skincare Ingredients into Haircare Beauty brands are introducing popular skincare ingredients such as micellar water and collagen into haircare products to deliver the benefits consumers have come to expect. ### Revitalizing Hair and Scalp Treatments Hair and scalp treatments are revitalizing hair health, using innovative ingredients such as micellar water, salicylic acid, and collagen. ## What the Micellar Tresses trend means for industry ### For Beauty Beauty industry professionals can take advantage of incorporating popular skincare ingredients into hair care products to appeal to a range of consumers. ### For Personal Care Personal care industry professionals can offer revitalizing hair and scalp treatments that incorporate innovative ingredients to meet consumers' needs. ### For Cosmetic Chemistry Cosmetic chemists can experiment with incorporating micellar water into different haircare formulations for improved cleansing and nourishing effects. ## Workshop question How could your brand adopt trends within adjacent industries? ## Trend signals for Micellar Tresses Trend score 4.3 out of 10, from popularity 69%, activity 51%, freshness 8%. - Popularity: 69% - Activity: 51% - Freshness: 8% ## Examples of the Micellar Tresses trend 6 featured examples from Dec 15, 2017 to May 3, 2018. - [Thickening Collagen Shampoos](https://www.trendhunter.com/trends/biotin-collagen-shampoo): OGX's Biotin & Collagen Shampoo Creates Fuller, Healthier Hair (Category: Fashion) Implication: The beauty industry can explore the potential of incorporating popular skincare ingredients into hair products. - [Affordable Micellar Water Shampoos](https://www.trendhunter.com/trends/micellar-water-shampoo): Herbal Essences Unveiled a Blue Ginger & Micellar Water Shampoo (Category: Fashion) Implication: Brands in the haircare industry can adopt the use of micellar water in their products for people looking for gentle cleansing. - [Gentle Micellar Water Shampoos](https://www.trendhunter.com/trends/new-pantene): This New Pantene Product is Ideal for Those with Sensitive Hair (Category: Fashion) Implication: Hair care brands can capitalize on the trend of gentle and nourishing shampoos for consumers with sensitive hair. - [Fizzing Scalp Treatments](https://www.trendhunter.com/trends/scalp-treatments): Bumble and Bumble's Bb.Scalp Detox Removes Impurities & Product Buildup (Category: Fashion) Implication: Haircare industry can explore new product offerings and formulations in the scalp treatment category to meet consumer demand for revitalized hair health. - [Micellar Dry Shampoo Mists](https://www.trendhunter.com/trends/shampoo-mists): R+Co's 'Spiritualized' Cleansing Product Boasts a Micellar Formula (Category: Fashion) Implication: Developing dry shampoos with micellar formulas can create disruptive innovation opportunities within the personal care products industry. - [Micellar Foam Conditioners](https://www.trendhunter.com/trends/pantene-conditioner): This Pantene Conditioner Offers Micellar Water Benefits for the Scalp (Category: Fashion) Implication: Developing innovative haircare products to make routines easier, more efficient, and customized to different hair types and needs. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)