# Metropolitan Mobility Autos shift to accommodate big city living. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 6, 2016 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/metropolitan-mobility ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Metropolitan Mobility trend? **Metropolitan Mobility:** A challenge those in the auto industry are currently facing is boosting car ownership in metropolitan areas. As a result, specialty automobiles and car-related services specifically for city dwellers is observed. This becomes all the more important when one considers that Millennials -- large in numbers and just entering the age of disposable income -- tend to skew more toward city living. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 16, 2015 to Jun 28, 2016 - Published: Jul 6, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Metropolitan Mobility trend ### Specialty Automobiles for City Dwellers As urban areas continue to grapple with traffic congestion, companies are developing automobiles and related services designed specifically for city dwellers, creating opportunities for disruptive innovation for urban transportation. ### Electric Car Sharing Programs Electric car sharing programs are becoming increasingly common in metropolitan areas, allowing city dwellers access to transportation while also reducing carbon emissions and offering disruptive innovation opportunities for car sharing startups. ### Single-Passenger Commuter Vehicles As urban populations grow, companies are developing compact cars designed for single passengers, offering affordable, environmentally-friendly transportation options for commuters and disrupting the traditional auto industry. ## What the Metropolitan Mobility trend means for industry ### For Urban Transportation Companies focusing on developing innovative solutions for urban transportation, such as electric car sharing programs or specialty automobiles for city dwellers, are poised for growth within this industry. ### For Environmentally-Friendly Vehicles As consumers demand more environmentally-friendly transportation options, companies focused on developing electric or hybrid cars are likely to see growth and create disruptive innovation opportunities. ### For Car Sharing Startups Car sharing startups, particularly those that focus on electric car sharing programs or creating niche services for urban areas, present disruptive opportunities in the transportation industry. ## Workshop question How does where your consumers live impact their connection with your brand, if at all? ## Trend signals for Metropolitan Mobility Trend score 3.6 out of 10, from popularity 47%, activity 52%, freshness 8%. - Popularity: 47% - Activity: 52% - Freshness: 8% ## Examples of the Metropolitan Mobility trend 5 featured examples from Nov 16, 2015 to Jun 28, 2016. - [Single-Person Urban Cars](https://www.trendhunter.com/trends/concept-vehicle): The 'SpeedOneSeat' Concept Vehicle is Designed for Racing and Cities (Category: Autos) Implication: Automakers can explore the development of single-seat vehicles that meet the needs of modern city dwellers - [Cost-Effective Electric Cars](https://www.trendhunter.com/trends/affordable-car): This Affordable Car Can Fit Only One Passenger (Category: Autos) Implication: The emergence of affordable electric cars like the SOLO car presents an opportunity for the electric vehicle manufacturing industry to tap into a wider consumer base. - [Quiet City Cars](https://www.trendhunter.com/trends/city-car): The Hidromek Compact City Vehicle Offers an Electric and Noise-Free Drive (Category: Autos) Implication: The automotive industry can capitalize on the trend of electric city cars by developing and producing more environmentally friendly and compact vehicles for urban commuting. - [Driverless Shuttle Buses](https://www.trendhunter.com/trends/driverless-buses): 'BestMile' Buses are Designed to Take Passengers to Their Doorsteps (Category: Autos) Implication: The transportation industry can explore the implementation of driverless shuttle buses for convenient and seamless passenger experiences. - [Electric Car Sharing Schemes](https://www.trendhunter.com/trends/electric-car-sharing): This Car Sharing Program Makes car2go Vehicles Accessible In Israel (Category: Autos) Implication: Collaboration between car sharing startups and government authorities can disrupt the transportation industry by offering sustainable and flexible mobility solutions. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)