# Metropolitan Collection City-inspired product ranges cultivate personalities around destination. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 17, 2018 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/metropolitan-collection ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Metropolitan Collection trend? **Metropolitan Collection:** As consumers continue to be more naturally grouped by overlapping interests than traditional demographic markers, clever brands are designing collections that offer diversified experiences through personified metropolitan designations. This shift highlights the ability of brands to entice through the creation of unique "personalities" around product offerings that help consumers get excited about the new ways in which they are able to self-categorize themselves within collective experiences. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 4, 2017 to Apr 20, 2018 - Published: May 17, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Metropolitan Collection trend ### City-Inspired Product Ranges Brands are creating collections that offer diversified experiences through personified metropolitan designations, highlighting the ability of brands to entice through the creation of unique “personalities” around product offerings. ### City-Themed Fashion and Beauty The recent rise of collections that are inspired by cities from around the world are now available in fashion and beauty products, which is a sign of the growing popularity of city-inspired products. ### Limited and Ultra-Exclusive Items Creating ultra-exclusive products are a smart marketing strategy for luxury brands who want to keep their products scarce and desirable. ## What the Metropolitan Collection trend means for industry ### For Fashion and Apparel Fashion brands can create metropolitan-inspired collections that reflect the culture, iconography, and lifestyles of various cities. ### For Luxury Goods Brands can create luxury products that drive up exclusivity and evoke a sense of desire in customers. ### For Beauty Industry Cosmetics and beauty brands can design city-themed products that evoke the essence of cities and their unique characteristics. ## Workshop question How can you expand on your product range in order to appeal to consumers in terms of collective experience in an unconventional way? ## Trend signals for Metropolitan Collection Trend score 4.2 out of 10, from popularity 59%, activity 59%, freshness 8%. - Popularity: 59% - Activity: 59% - Freshness: 8% ## Examples of the Metropolitan Collection trend 4 featured examples from Jul 4, 2017 to Apr 20, 2018. - [City-Specific Sneaker Collections](https://www.trendhunter.com/trends/emilo-pucci-sneakers): These Emilo Pucci Sneakers Celebrate Various Urban Destinations (Category: Fashion) Implication: There is an opportunity for footwear brands to design city-inspired sneakers with unique graphic designs that mix elements of each city’s culture and style. - [City-Themed Pocket Knives](https://www.trendhunter.com/trends/victorinox-swiss-army): Victorinox Swiss Army's Contest Attracted a Global Community of Artists (Category: Art & Design) Implication: Manufacturers can tap into the trend of city-themed products by collaborating with artists to create limited-edition designs for various items. - [City-Themed Makeup Palettes](https://www.trendhunter.com/trends/city-set): NYX's New City Set Palettes Come in a Range of Themes (Category: Fashion) Implication: Beauty brands can tap into the trend of city-themed makeup palettes to offer unique and creative products. - [Exclusive City Candles](https://www.trendhunter.com/trends/diptyques-city-candles): Diptyque's City Candles Sold Online for a Limited Time (Category: Art & Design) Implication: The luxury goods industry can create exclusive products like Diptyque City Candles to attract higher paying customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)