# Street Style Real people in their daily lives are the new fashion icons. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 18, 2008, updated Nov 19, 2009 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/metro-sartorial-metamorphosis-real-people-in-their-daily-lives-as-fashion-i ## Key Figures - Trend score: 5.2/10 - Evidence articles: 8 ## What is the Street Style trend? **Street Style:** In 2007 street style blogs emerged as go-to guides for fashion inspiration. In 2008, spotting real-life outfits on global streets evolved, with sites now spotting style on subways, events and university campuses. “Real style” also featured in high fashion magazines and touched new markets this year, such as video games. ## At a Glance - Evidence: 8 featured examples - Articles from: Jan 18 to Aug 6, 2008 - Published: Sep 18, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Street Style trend ### Real Life Style Real-life fashion inspiration from the streets emerges as a trend in 2008. ### Street Style Blogs and Magazines Street style blogs and magazines such as 'The Sartorialist' and 'Cracker Your Wardrobe' become popular in 2008, paving the way for street style coverage outside of traditional runways and fashion events. ### Event Style Coverage In 2008, style coverage expands from daily fashion to events such as Coachella and the Cannes Film Festival. ## What the Street Style trend means for industry ### For Fashion The fashion industry can incorporate street style trends into their collections, and leverage street style blogs as a marketing tool. ### For Media and Publishing Fashion magazines and media can diversify their content with the inclusion of street style coverage and focus on everyday fashion inspiration. ### For Gaming The integration of Japanese street fashion in the Nintendo DS game 'Pop Cutie! Street Fashion Simulation' creates a new market for fashion-based video games. ## Trend signals for Street Style Trend score 5.2 out of 10, from popularity 67%, activity 82%, freshness 8%. - Popularity: 67% - Activity: 82% - Freshness: 8% ## Examples of the Street Style trend 8 featured examples from Jan 18 to Aug 6, 2008. - [Beijing Street Style](https://www.trendhunter.com/trends/beijing-street-style) (Category: Pop Culture) Implication: Opportunity for fashion brands to tap into Beijing street style trends and create new collections. - [Free Street Style Magazine](https://www.trendhunter.com/trends/fashion-under-crack-cracker-your-wardrobe-is-koreas-first-free-fashion-maga): "Cracker Your Wardrobe" (Category: Pop Culture) Implication: Disruptive innovation opportunity: Integrate AI and machine learning technologies into fashion photography to automate and enhance the process of capturing street fashion trends. - [Style Spotting by Tube Station](https://www.trendhunter.com/trends/london-street-fashion): London Street Fashion (Category: Fashion) Implication: Retailers can take advantage of the street fashion trends highlighted in the article to curate collections or partnerships that resonate with specific neighborhoods' styles, enhan… - [Event Style Blogs](https://www.trendhunter.com/trends/coachella-fashion-event-style): Coachella Fashion (Category: Lifestyle) Implication: Fashion bloggers can expand their content by covering popular events like the Coachella Valley Music and Arts Festival to increase their readership. - [Street Style Video Games](https://www.trendhunter.com/trends/street-style-video-games): Pop Cutie! Street Fashion Simulation (Category: Tech) Implication: There is an opportunity for the gaming industry to tap into the growing market of fashion and style enthusiasts through the development of more fashion-themed video games. - [Student Style](https://www.trendhunter.com/trends/sartorialist-yale): Sartorialist Hits Yale (Category: Fashion) Implication: Fashion companies can capitalize on the trend and create exclusive lines for college students - [Street Fashion for High Fashion](https://www.trendhunter.com/trends/sartorialist-vogue-paris): Sartorialist Shoots Vogue Paris Cover (Category: Pop Culture) Implication: Fashion brands can explore innovative ways to incorporate street fashion trends into their collections. - [Event Style Blogs](https://www.trendhunter.com/trends/cannes-film-festival-fashion-2008): Cannes Film Festival Fashion (Category: Pop Culture) Implication: The fashion blogging industry is embracing street style blogs as a disruptive innovation to gain fashion inspiration from everyday people. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)