# Methane Decrease Start-ups & researchers are proposing ways to decrease methane production in cows. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jul 23, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/methane-decrease ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Methane Decrease trend? **Methane Decrease:** When cattle digest their food, methane is produced and released into the atmosphere in the form of "cow burps." Since methane is a potent greenhouse gas that is more harmful than carbon dioxide, companies and scientists are looking for ways to inhibit methane production. While some aim to do this by tweaking the cow's microbiome, others attempt to succeed through cow feed supplements. ## The consumer insight behind the Methane Decrease trend Consumers are increasingly concerned about the climate change implications of meat production and consumption and as a result, a demand arises for more mindful agricultural practices and lifestyle diets. This comes as many become more informed on environmental issues and expand their advocacy to include not just individual consumption habits but also larger production practices. In this way, people seek to motivate sustainable change on a grander level. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 21 to Jul 22, 2020 - Published: Jul 23, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Methane Decrease trend ### Sustainable Agriculture Consumers seeking environmentally conscious practices and diets drive businesses to develop sustainable livestock feed and supplements. ### Microbiome Modification Scientists are looking to manipulate the microbiome of cows and inhibit methane production. ### Feed Supplements Companies are developing sustainable compounds to reduce methane emissions from cattle. ## What the Methane Decrease trend means for industry ### For Agriculture The agricultural industry is being pressured to develop more environmentally friendly and sustainable livestock practices. ### For Animal Feed Startups and companies are developing sustainable feed supplements to reduce methane emissions from cows. ### For Microbiome Research Companies and researchers are exploring innovative approaches to improve and modify the microbiome for sustainable agriculture practices. ## Workshop question What steps can you take to make the agricultural facet of your business more sustainable? ## Trend signals for Methane Decrease Trend score 2.7 out of 10, from popularity 44%, activity 28%, freshness 9%. - Popularity: 44% - Activity: 28% - Freshness: 9% ## Examples of the Methane Decrease trend 4 featured examples from Jul 21 to Jul 22, 2020. - [Sustainability-Focused Cow Supplements](https://www.trendhunter.com/trends/cow-supplements): Mootral Works to Decrease Methane Emissions from Cow Burps (Category: Eco) Implication: The agriculture industry can explore disruptive innovation opportunities by adopting and developing methane-reducing cow supplements. - [Methane-Reducing Red Seaweed Feeds](https://www.trendhunter.com/trends/seaweed-feed): Symbrosia Answers Livestock's Methane Production with Seaweed (Category: Eco) Implication: The agriculture industry can explore the use of red seaweed feed to reduce methane emissions in livestock and improve sustainability. - [Sustainable Feed Supplements](https://www.trendhunter.com/trends/sustainable-feed): Pennsylvania State University Researchers Make the Case for 3-NOP (Category: Eco) Implication: The adoption of sustainable feed supplements like 3-NOP presents disruptive innovation opportunities in reducing methane emissions and promoting eco-friendly practices in the live… - [Microbiome-Enhanced Cows](https://www.trendhunter.com/trends/microbiome-of-cows): Ben-Gurion University of the Negev are Tweaking the Microbiome of Cows (Category: Eco) Implication: The agriculture industry can explore microbiome tweaking technologies to reduce methane emissions in livestock, improving sustainability. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)