# Metaverse Toy Toys in the metaverse are designed as collectors items or games. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 6, 2022 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/metaverse-toy ## Key Figures - Trend score: 5.9/10 - Evidence articles: 9 ## What is the Metaverse Toy trend? **Metaverse Toy:** As the functions and potentials in the metaverse expand, and businesses find new ways to adopt their models into this virtual realm, brands are creating toys that can be used as collectors items or roleplay games in the metaverse. ## The consumer insight behind the Metaverse Toy trend The interest around the metaverse comes from it being somewhat new territory, and with the fact that users are able to engage with it in ways that have real-world impacts. The varied uses of various metaverse-based business ventures means that there's "something for everyone" when it comes to this unfamiliar virtual territory. ## At a Glance - Evidence: 9 featured examples - Articles from: Aug 18, 2021 to Nov 18, 2022 - Published: May 6, 2022 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Metaverse Toy trend ### Metaverse Toy Companies are creating toys that can be used as collectors items or roleplay games in the metaverse. ### NFT Toys Companies are partnering to create NFT-inspired toy figures, metaverse fashion dolls and teddy bears, leading to opportunities in digital collectibles and the virtual goods economy. ### Fun-Filled Toy Metaverses Brands are creating themed immersive experiences on virtual platforms that offer interactive content and entertainment, leading to opportunities in virtual branding and experiential marketing. ## What the Metaverse Toy trend means for industry ### For Toy Industry The toy industry can incorporate digital collectibles and expand into virtual toy-making, transforming traditional toys into NFTs and creating toys for the metaverse. ### For Gaming Industry The gaming industry can expand to metaverses by creating interactive and immersive experiences with toys or fashion dolls that can interact in-game and in the metaverse. ### For Digital-Focused Entertainment Industry The digital-focused entertainment industry, including NFT and blockchain-based businesses, can create partnerships with toy, gaming, athletic, and fashion-based brands to monetize virtual goods and in-game items for fan engagement and revenue. ## Workshop question How could your brand better engage customers in the metaverse? ## Trend signals for Metaverse Toy Trend score 5.9 out of 10, from popularity 87%, activity 76%, freshness 13%. - Popularity: 87% - Activity: 76% - Freshness: 13% ## Examples of the Metaverse Toy trend 9 featured examples from Aug 18, 2021 to Nov 18, 2022. - [Fun-Filled Toy Metaverses](https://www.trendhunter.com/trends/walmart-land): Walmart Land and Walmart’s Universe of Play Offer Immersion on Roblox (Category: Life-Stages) Implication: Creating metaverse experiences on popular gaming platforms could entice younger audiences to engage with retail brands more regularly. - [Exclusive Superhero NFTs](https://www.trendhunter.com/trends/spiderman-nft): Marvel Launches First-Ever Spider-Man NFT Collectibles (Category: Tech) Implication: Other entertainment companies, such as Disney or Warner Bros., could explore entering the NFT space as a new way to engage with fans and monetize their intellectual properties. - [Metaverse Fashion Dolls](https://www.trendhunter.com/trends/my-avastars): My Avastars by WowWee Were Inspired by Kids' In-Game Avatars (Category: Life-Stages) Implication: There is an untapped space in the toy industry for designing toys for girls that cater more toward online gaming. - [NFT Teddy Bears](https://www.trendhunter.com/trends/care-bears-and-recur): Care Bears and RECUR Announced a Partnership to Bring the Toys to the Metaverse (Category: Tech) Implication: The growing popularity of NFT collectibles can disrupt the traditional toy manufacturing industry by shifting the focus from physical toys to digital assets, which can offer new r… - [Collectible Digital Toys](https://www.trendhunter.com/trends/cryptoys): Cryptoys is an NFT-Native Digital Toy Company for Kids of Tomorrow (Category: Life-Stages) Implication: The gaming industry could benefit from blockchain-based digital toys that offer new and exciting experiences for players and collectors alike. - [Fashion Doll Metaverses](https://www.trendhunter.com/trends/rainbow-high): Rainbow High Invites Fans into a Virtual Creative Arts School on Roblox (Category: Life-Stages) Implication: Fashion brands can leverage virtual and metaverse experiences to provide customers with new ways to engage with their products and brand. - [NFT-Inspired Vinyl Toy Figures](https://www.trendhunter.com/trends/superbored-vinyl-art-toys): The 'SuperBored' Vinyl Art Toys Have a Limited-Edition Design (Category: Life-Stages) Implication: With the rise of NFT-based collectibles, the toy industry can explore new opportunities in creating limited-edition vinyl figures and other collectible items for dedicated fans. - [Avatar Fashion Metaverses](https://www.trendhunter.com/trends/avatar-fashion-metaverse): ICON Enables Gamers to Produce NFTs from Virtual Assets Created In-Game (Category: Tech) Implication: The ICON metaverse presents disruptive innovation opportunities in the gaming industry through the integrated use of blockchain technology and NFTs. - [Connected Gaming Dolls](https://www.trendhunter.com/trends/twilight-daycare): WowWee & Gamefam are Creating a Line of Dolls Inspired by Twilight Daycare (Category: Life-Stages) Implication: Incorporating digital features into physical toys is an avenue for innovation that can increase engagement and customer satisfaction. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)