# Metaverse Expansion Tech brands are investing in developing and perfecting metaverse experiences. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Apr 27, 2021 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/metaverse-expansion ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Metaverse Expansion trend? **Metaverse Expansion:** The term “metaverse” refers to a virtual reality space in which users can interact with a computer-generated environment, as well as with one another. Tech companies are racing to develop the potential of these digital spaces, with emphasis on social life, culture, and brand presence. ## The consumer insight behind the Metaverse Expansion trend The incredible speed at which technology is evolving is resulting in an uptick of digital services, pertaining both to aesthetic, as well as functional experiences. Led by curiosity, excitement, and a desire to be entertained, many individuals are spending increased amounts of time on the Internet. Whether it involves developing their personal brand, entrepreneurial project, socializing, or play, consumer expectations are informing a demand for increased immersion. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 18 to Apr 28, 2021 - Published: Apr 27, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Metaverse Expansion trend ### Metaverse Development Companies are racing to develop virtual reality spaces in which users can interact with a computer-generated environment and with each other in order to fill consumer demand for increased immersion. ### NFTs and Virtual Real Estate Exploration of digital possibilities on platforms like Decentraland and digital land on Earth 2 provide disruptive innovation opportunities for consumer industries and entrepreneurs looking to capitalize on new markets and customize land ownership and potentially valuable virtual property. ### Long-Term Metaverse Vision and Funding Companies like Epic Games are investing in future growth opportunities to build a unified and interconnected digital world, which will include connected social experiences for gamers and empower developers and creators with new and improved technology. ## What the Metaverse Expansion trend means for industry ### For Gaming Industry As virtual gaming environments expand, the gaming industry can explore innovative ways to create immersive experiences for consumers and capitalize on new markets. ### For Fashion Industry The rise of NFTs and virtual real estate provides an opportunity for fashion brands to create and capitalize on collectibles like virtual sneakers. ### For Technology Industry Companies that develop technology to enhance and enable virtual environments, such as Metaverse Development and Long-Term Metaverse Vision and Funding, can drive revenue opportunities for other businesses and provide exciting new technology services to users. ## Workshop question How can your brand utilize future metaverse opportunities? ## Trend signals for Metaverse Expansion Trend score 5.0 out of 10, from popularity 80%, activity 60%, freshness 10%. - Popularity: 80% - Activity: 60% - Freshness: 10% ## Examples of the Metaverse Expansion trend 4 featured examples from Mar 18 to Apr 28, 2021. - [Blockchain-Based Virtual Sneakers](https://www.trendhunter.com/trends/virtual-sneaker): Atari and RTFKT Created a NFT Fashion Collaboration (Category: Fashion) Implication: Brands in the fashion industry can explore partnerships with NFT creators to develop limited edition collectibles that blend fashion design with crypto collectibles. - [User-Owned Virtual Real Estate](https://www.trendhunter.com/trends/virtual-real-estate): On Decentraland, One Can Create, Explore, & Trade Items & Property (Category: Business) Implication: The concept of user-owned virtual real estate and the rise of decentralized virtual worlds provide opportunities for disruptive innovation in the virtual reality industry. - [Futuristic Second Earth Concepts](https://www.trendhunter.com/trends/second-earth): Earth 2 is a Metaverse Between Virtual and Physical Reality (Category: Business) Implication: The emergence of digital property markets on Earth 2 creates potential disruptive innovation opportunities in real estate industries that explore virtual property sales and owners… - [Long-Term Metaverse Visions](https://www.trendhunter.com/trends/metaverse-vision): Epic Games is Investing in Future Growth Opportunities (Category: Tech) Implication: Epic Games' investment in metaverse and game development tools highlights the continued growth potential in the gaming industry. ## Recent trend clusters - [Escalation Logic](https://www.trendhunter.com/protrends/ai-triage-assistants) (Tech) - [Reply Surfaces](https://www.trendhunter.com/protrends/conversational-interface-design) (Tech) - [Permission Layers](https://www.trendhunter.com/protrends/ai-permission-controls) (Tech) - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) ## Trending in Tech - [Budget Tough-Screen Phones](https://www.trendhunter.com/trends/budget-tough-screen-phones) - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Modular CMF Bluetooth Speakers](https://www.trendhunter.com/trends/modular-cmf-bluetooth-speakers) - [Premium Robotic Cleaning Systems](https://www.trendhunter.com/trends/robotic-cleaning-system) All articles: [Tech](https://www.trendhunter.com/tech)