# Metaverse Beverage The beverage industry is entering the metaverse with digitized products. By [Elena Rahman](https://www.trendhunter.com/Elenar) | Published Feb 17, 2022 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/metaverse-beverage ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Metaverse Beverage trend? **Metaverse Beverage:** The alcoholic beverage industry is turning to the metaverse to create digital branded assets. Companies are creating collectible NFTs alongside their physical products to build a presence in the virtual space and develop an intersection between the tangible and the digital worlds. ## The consumer insight behind the Metaverse Beverage trend The metaverse space is quickly gaining the attention of the masses. While consumers are excited by the cutting-edge technology, the unfamiliar space can feel overwhelming. As a result, digital products that have connections to the tangible world through product branding create a sense of familiarity to help consumers navigate new technology. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 30, 2021 to Feb 5, 2022 - Published: Feb 17, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Metaverse Beverage trend ### Metaverse Beverage The alcoholic beverage industry creates collectible NFTs alongside their physical products to build a presence in the virtual space. ### Phygital Alcohol Releases Luxury alcohol brands are enriching experience for their customers with NFTs as well as digital or tangible assets. ### Asset-Backed NFT Alcohol High-end alcohol brands are selling NFTs of exclusive bottles that buyers can redeem for the tangible product, blurring the physical and digital world boundary. ## What the Metaverse Beverage trend means for industry ### For Alcohol NFTs are helping establish unique brand identities in the digital and physical world for luxury alcohol brands. ### For Hospitality NFTs are transforming the way consumers engage with their favorite bars and restaurants. ### For Art NFTs are creating new opportunities for artists to collaborate with alcohol and hospitality brands. ## Workshop question How can your brand increase its online presence? ## Trend signals for Metaverse Beverage Trend score 4.7 out of 10, from popularity 78%, activity 51%, freshness 11%. - Popularity: 78% - Activity: 51% - Freshness: 11% ## Examples of the Metaverse Beverage trend 5 featured examples from Jul 30, 2021 to Feb 5, 2022. - [Collectible NFT Cocktails](https://www.trendhunter.com/trends/nft-cocktails): Eve Bar's Digital Assets Take After the Bar's Signature Serves (Category: Lifestyle) Implication: Hotels, restaurants, and bars could leverage the growing popularity of NFTs to enhance brand awareness, customer loyalty, and ultimately revenue. - [Asset-Backed Whiskey NFTs](https://www.trendhunter.com/trends/rlon-wang): Rlon Wang & Glenfiddich Created an NFT Whiskey Bottle for Lunar New Year (Category: Tech) Implication: The liquor industry can capitalize on this trend by exploring different ways to digitize their products and introducing NFTs into their marketing strategies. - [Extra-Crisp Zero-Carb Beers](https://www.trendhunter.com/trends/bud-light-next): Bud Light Next Contains No Carbs and Will Launch with Its Own NFTs (Category: Marketing) Implication: The trend towards healthier and low-carb drinks creates an opportunity for alcoholic beverage companies to introduce new low-carb or carb-free beers to cater to customers who are… - [Phygital Tequila Releases](https://www.trendhunter.com/trends/patrn-chairmans-reserve): The New Patrón' Chairman’s Reserve Comes with the Brand's First-Ever NFT (Category: Lifestyle) Implication: Patrón's release of a limited-edition tequila that combines physical and digital elements creates opportunities for other alcohol and spirits brands to offer unique, exclusive pro… - [Asset-Backed NFT Wines](https://www.trendhunter.com/trends/wine-spies-enigma): Wine Spies' Enigma Label Released One-of-One Bottles via Auction (Category: Lifestyle) Implication: Wineries can adopt innovative solutions like asset-backed NFTs and cryptographically verified labels to differentiate themselves in a competitive market and provide unique experie… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)