# Meta Display Brands turn to over-arching product displays to heighten consumer engagement. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 20, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/meta-display ## Key Figures - Trend score: 5.4/10 - Evidence articles: 5 ## What is the Meta Display trend? **Meta Display:** Realizing the need to go beyond traditional product display, brands are turning to large-scale aesthetics to help make the buying experience more experiential. Crafting displays within displays to create a more immersive consumer experience, brands are using over-arching shelves and booths to create their own world within supermarkets and store aisles, allowing buyers to temporarily immerse and surround themselves with a brand. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 25, 2014 to Apr 14, 2015 - Published: Apr 20, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Meta Display trend ### Experiential Displays Brands are using large-scale aesthetics to create their own world within supermarkets and store aisles, allowing buyers to temporarily immerse and surround themselves with a brand. ### Bold and Unique Displays Displays are taking on bold and unique shapes that allow brands to set themselves apart from other products on the shelves, with a focus on creating a memorable experience for the consumer. ### Immersion through Design Display designers are creating immersive experiences within stores by designing booths and spaces that transport the consumer to unique and branded environments. ## What the Meta Display trend means for industry ### For Marketing and Advertising Brands are investing in experiential displays to heighten customer engagement and create memorable in-store experiences. ### For Retail and Sales Retailers are looking for new and innovative ways to showcase product displays and drive sales within their stores. ### For Design and Architecture Display designers are pushing boundaries to provide clients with bold and unique displays that are both functional and memorable. ## Workshop question What kind of immersive branding experience would better engage your consumer? ## Trend signals for Meta Display Trend score 5.4 out of 10, from popularity 78%, activity 76%, freshness 8%. - Popularity: 78% - Activity: 76% - Freshness: 8% ## Examples of the Meta Display trend 5 featured examples from Feb 25, 2014 to Apr 14, 2015. - [Rainbow Arched Drink Displays](https://www.trendhunter.com/trends/cocacola-display): This Coca-Cola Display Brings the Smiles with Rainbow (Category: Art & Design) Implication: Retail companies can create unique displays to attract customers and increase sales. - [Experiential Retail Booths](https://www.trendhunter.com/trends/dairy-retail-booth): This Dairy Retail Booth Design is an Escape Within the Grocery Aisle (Category: Lifestyle) Implication: Supermarkets and grocery stores can enhance customer engagement and differentiate themselves by incorporating experiential retail booths and dynamic displays in their stores. - [Ice Cream Displays](https://www.trendhunter.com/trends/ice-cream-display): The King's Brand Provides an In-Store Carnival Experience (Category: Business) Implication: Creating immersive in-store experiences and unique displays can help retailers build brand loyalty and attract customers. - [Immersive Dairy Displays](https://www.trendhunter.com/trends/natural-greek-yogurt): Chobani Natural Greek Yogurt Creates an Intimate Space for Consumers (Category: Business) Implication: Grocery stores can create immersive displays to promote food products in a unique and engaging way. - [Dripping Dairy Displays](https://www.trendhunter.com/trends/dairy-display): This Yogurt Retail Display Draws Inspiration from Milk Ingredients (Category: Marketing) Implication: Dairy product companies can leverage interactive retail displays and creative packaging design to stand out in the market and engage consumers. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)